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Las Vegas 2016

Powering and optimizing your Brand with social intelligence: A case study in using social insights to drive cross-platform strategies

Over the last 10 years, social Intelligence has experienced a game changing evolution.  The technology has finally matured to allow strategists and analysts to discover consumer insights to create more effective social and traditional media campaigns, offline messaging, and even paid search.  This is a discussion on how one brand was able to harness the power of social intelligence to overcome business challenges by understanding their online consumer and adjusting campaigns to meet their needs.

Key takeaways include:

  • Understanding of your consumers; who are they and what do they care about

  • Develop audience-centric content that will resonate

  • Leveraging geographical conversations for paid media

  • The importance of social intelligence in a Crisis, offline and online

Ryan Taketa
NetBase

Ted Tagalakis
Ames Scullin O’Haire Advertising

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