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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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New York 2016

Case Study: REBRANDING AND REINVENTING: MAKING MEDICAL KNOWLEDGE ACCESSIBLE TO MORE THAN 3 BILLION PEOPLE AROUND THE WORLD.

We are in the middle of a medical knowledge crisis! An recent online survey revealed that 39% of Americans are struggling when it comes to their personal level of health and medical knowledge and the amount of clinical data doubling every 18 months for physicians making it so they can barely keep up. The solution? The Merck Manuals. Now all digital and available for free to anyone, anywhere, the Merck Manual’s mission is to combat this crisis globally by making the best medical information accessible to nearly three billion patients, caregivers and health care professionals by 2020.

What you will get:

  • How to successfully leverage social media channels to rebrand, reinvent, and re-educate your brand’s audience on who you are and your mission
  • A sound understanding of how to reach different audiences on social media, patients and caregivers and HCPS. What engages them the most and how to make them advocates of your brand.
  • Managing and expanding social media strategies globally in an highly-regulated industry, putting processes in place that address regulatory and pharmacovigilance standards
  • How to localize your strategy to meet the needs of your audiences considering cultural differences and nuances

Shawnee Brown
Merck

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