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New York 2016

Using Data to Build a Better Brand Experience

Marketers don’t necessarily scare easily, but there are two things in particular that keep us awake at night: data and retention. The former is an ever-expanding space that seems to be growing in importance as it grows in size, while the latter is a crucial focal point of any marketing campaign, and it becomes increasingly difficult as attention spans decrease.

In this session, we plan to tackle both of these pertinent issues, and by the end, attendees will be able to:

  • Source relevant data from a multitude of digital sources
  • Develop correlated audience clusters and develop hypertargeted content to maintain relationships
  • Identify correlations and opportunities present in analyzed data

Corey Padveen
t2 Marketing International

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