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New York 2016

How Brands Can Benefit From Branded Video

Over the past few years the creative talents of influencers in the digital media space across platforms like YouTube are dazzling the way brands approach, drive and inspire their coveted consumers. While many brands are just now taking advantage of the benefits of influencer marketing with tried-and-true formats like product reviews, unboxing videos, and haul videos, fans are continuing to reward those content creators who push the envelope of what branded content can be. In this panel, Reelio CEO Pete Borum (and others tbd) will discuss the latest trends in branded video content and how the this exciting new paradigm will change as it continues to mature. More so, the panel will highlight how brands can win over audiences by leveraging the creative talents of YouTube creators through influencer marketing platforms that provide global brands the data tools to manage branded content partnerships with digital stars.

Pete Borum

Jude Manlulu

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