SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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How to Generate Creative, Compelling Influencer Marketing Campaigns

Not only is the world of Influencer Marketing evolving, it is changing faster than ever before. With an abundance of Influencers eager to work with top brands, it is critical for marketers to be able to generate gripping campaign concepts to meet brand objectives.

In this presentation, attendees will discover three best-in-class tips for campaign ideation and collaboration along with an uncanny insight into the process of ideation from Influencers and Marketers alike.

Attendees will learn what concepts influencers respond to most effectively and how to secure the most earned media value from Influencer collaborations.

This presentation will give marketers the tools that they need to create and execute Influencer Marketing programs from brand objectives, creative brief formation, and ultimately influencer seeding and execution.

Takeaways include:

1. Generate effective influencer campaign concepts that match brand priorities
2. Be able to create an influencer persona for the brand activation that rivals the internal target audience
3. Realize that prescriptive direction will not deliver ideal results — and what to do instead