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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


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Social Insights for Media Impact and Audience Alignment

How do you maximize the impact of your content and the media potential of the research that is being carried out on your campus? And how do you make sure you and your team have an accurate map of all your audiences – from alumni, to prospective students, to media, to sports fans?   

In this session, we will dive deep into the social listening and audience segmentation techniques Pulsar used to help our client UCL (University College London) develop a social insights roadmap to leverage their strengths and measure Media Impact, to understand the impact of content among key constituencies, and Audience Alignment, to map its current and potential audiences.

Pulsar is an audience intelligence platform. We combine conversational and behavioral signals with industry-specific AI to help organizations understand their audiences and create messages that matter to them. Based in London and Los Angeles, Pulsar works with clients like King’s College London, Arizona State University, as well as in other industries like NBC, the IMF, and The Guardian.

Deanna Woosey

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