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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Fighting the Pandemic with Communication - How the University of Arizona is Winning

In a crisis situation, you can never be prepared enough as a communications professional. There are many moving parts across your institution and a lot of information to get out in a small amount of time. Not to mention, all eyes are on you!

So, what do you focus on? What kind of information should you communicate? Keep it simple: prioritize the good that your school is developing.

In this session, learn how the University of Arizona is assisting in the fight against COVID-19—from making 3D-printed medical masks to deploying antibody testing to 250,000 of the state's first responders as well as our campus community—and our communication plan to keep our audiences engaged and informed.

How are we getting this information out? How are we recording the results? How does Arizona manage clear communications with all these moving parts? All great questions and even better if you have the answers before the next crisis hits.

After this session you will:

  •     Understand how to develop a strategy for communicating information across multiple units
  •     Have best practice one-sheeters to help with the deployment of posts
  •     Know how to create a “brag” sheet to highlight your university’s efforts to pass onto your senior leadership

Erik McEwen
The University of Arizona

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