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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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What Happens When You Can't Visit Campus - Building Your Post-COVID Playbook Around Student Takeovers

The number one way to generate trust with your audience is through shared, authentic experiences. For higher ed, this translates into student takeovers.

In this session, we say goodbye to the idea of 'perfect content' and brand aesthetic and instead embrace the camera roll and date stamp to better showcase authenticity. Maria will highlight the ways NAU facilitates authentic sharing of the Lumberjack experience through Instagram stories and how their team uses the Question sticker to guide our student takeovers.

She’ll also explore the magic that happens when the story is over! Social marketers can use highlights to create individual stories that can be sent as DMs to further foster connections with your university and between students.

Actionable takeaways:

  • Ways to help your community come together even when they’re apart through student Q&As/Ask Me Anything features
  • How to share authentic student stories with the help of the camera roll & date stamps
  • Utilizing the power of Instagram Story highlights
  • How responding to DMs and comments with Insta Story highlights can connect prospective students to current students
  • Reaching out and working with student influencers - who should you partner with

Maria DeCabooter
Northern Arizona University

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