Events: SMSS Anaheim 2019   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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New York 2016

From the Super Bowl to the Olympics: Social Media Marketing in a Real-Time Sports World

If you ask anyone that works in social media of an example of real-time marketing, inevitably the “Oreo Moment” from Super Bowl XLVIII comes to mind for a lot of folks. NBC Sports Group possesses an unparalleled collection of sports rights to some of the biggest events in the world, and social media helps engage audiences and grab their attention while tuning into the big event. In this case study, Signor discusses how she and her team maximize real-time marketing strategies and tactics from some of the biggest events, including the Super Bowl, Kentucky Derby, Sochi & Rio Olympics and more.

Lyndsay Signor
NBC Sports and Olympics

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