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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


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Pitt Business Backstory: An Admissions Campaign Highlighting Student Journeys from High School, to College, to Career

This session will detail how the Pitt Business Backstory admissions campaign was created and will offer a road map for how session participants can modify the campaign model for their own purposes. Topics discussed will cover capturing student stories through their submitted words and photos, implementation strategies focusing on graphic design and user experience, distribution strategies via social media and e-mail marketing, data analysis, and how to adapt the Backstory formula for success to your projects.

RJ Thompson, MFA
University of Pittsburgh College of Business Administration

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