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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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How a Student Brand Ambassador Program Led to a 46% Increase in Enrollment

It's no secret students prefer to engage with other students instead of your college or university's brand accounts. By creating a student ambassador programs you can tap into students to spread the word about events, positive brand image, and help recruit domestic and international students to your school. 

Through providing guidelines and weekly tasks, your ambassadors act as the feet on the street by posting from events, on how great residence and school life is, as well as an increase in student engagement amongst current and prospective students. The results not only led to increased event attendance and quicker filling of our residences, but after implementing the brand ambassador program at Thompsom Rivers University we saw a 300% increase in share of voice/mentions of our university across Facebook and Twitter and a 46% increase in enrollment from 2016-2019.

Takeaways from this session include:

  • Know what you're looking for in a brand ambassador
  • How to find and reach out to potential brand ambassadors
  • How to set, share, and track goals for your brand ambassador program
  • Ways to reward ambassadors if you choose – but recognize them even if you don't reward

Julio Viskovich
Thompson Rivers University

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