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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


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Social Media is the First Line of Defense: Defusing and Managing Issues

Social Media is the front line for wonderful interactions with our community, but also the very visible space where customer service problems and issues that, left unaddressed, can escalate and damage our reputation.

In this session, we will look at some of the strategies and practices in place at the University at Buffalo for identifying, managing and defusing the types of interactions that occur every day, as well as case studies walking us through responses in small and large issues that could very well happen at your institution.

  • Understand the value you provide when you have a seat at the issues table
  • Learn the systems and tools to you need to elevate effective issues communications
  • Have a modernized issues workflow to that will streamline your response
  • Learn strategies that incorporate (and coordinate) multiple mediums to amplify your response

Rebecca Bernstein
University at Buffalo

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