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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Breaking down silos: Leveraging social media to impact the entire student experience
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Case study: Spread the news - Leveraging social media to share traditional stories in a non-traditional way
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Socializing Admissions
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Case study: Applying social media to the customer (student) journey
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Personalizing social campaigns: A case study on the "Picture Yourself here" Experience at Northeastern
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Case study: Campus-wide public health communication via social media – a work in progress
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Leveraging the power of social listening in higher education
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New York University College of Global Public Health
Podcasting in higher education
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How universities can empower and work collaboratively with influencers
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Proving the value of your social strategy: How to gain stakeholder approval for new social media initiatives
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Fun Enterprises
Leveraging social media to amplify “quiet” voices
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J Campbell Social Marketing
Storytelling using Facebook and Instagram
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The power of video: Integrating video assets into your institution's digital strategy
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Geofilters & Campus Stories: A case study in making Snapchat part of your social media strategy
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Beyond the tools: Best practices for engaging social media to accelerate awareness, intimacy and sustained affiliation in higher education
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Case study: Planning, deploying and sustaining a social media strategy to maintain meaningful relationships with alumni
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Intro to Inclusive Marketing: Embrace diversity, avoid pitfalls, and create your institution’s inclusive media strategy
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Having fun on social media
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Case study - Channeling your faculty stories to social media success
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Case study: How to take your content creation from primitive to sophisticated
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Creating social media policies and guidelines: How to spread best practices across your institution
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Helping students build their personal brand - Train the trainers
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