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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Use data-driven customer targeting for a better brand experience: How to source and structure relevant data, and develop targeted content to build relationships
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CASE STUDY: The power of micro ideas: Understanding online usage and data consumption habits of business owners in order to craft content they actually want to read
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Measuring success: Social analytics
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Learning from consumers in the 21st century
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Case Study: How Esurance combined owned, earned and paid media channels to become the most talked about brand during Super Bowl 50
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Building, launching and measuring your employee advocacy program (Part 1)
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Powering and optimizing your Brand with social intelligence: A case study in using social insights to drive cross-platform strategies
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Cutting through the noise using content marketing analytics
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Don't be afraid of the dark: How to measure dark social
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That's the Wrong Question: An Introduction to Social Media Analytics
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NYU
You have the data - now what? Applying insights to improve and iterate on your social media strategy
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Case study: How collecting the right social data can help you develop richer, deeper connections with your customers
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CASE STUDY: How one of the largest public newspaper organizations in the US harnessed social data to stay relevant and drive up subscriptions
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Content Marketing ROI: Learn to map out realistic content goals, pair with the right metrics, and set up your reporting system
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Google Analytics for Social Media Professionals
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Using Data to Build a Better Brand Experience
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Case study: Using social intelligence data to drive marketing & business strategy
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Tying content to conversions - Defining relevant metrics to prove the ROI of your content marketing program
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Kroll case study: Tracking ROI of a B2B social media program
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Case study: Best practices in bench marketing: How to find who you’re really competing against and how to beat them
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NYU
Niche Marketing with Results: Measuring the Success of your Podcast
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Write an effective data-driven social media plan
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Opening keynote: Rethink collecting customer data
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Harnessing social analytics and human connection for improved brand experiences
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