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October 17th, 2017 - 2:00 PM - 5:00 PM

Your smarter analytics strategy - Unifying measurement and optimization across marketing programs

The volume and velocity of available data brings with it a huge amount of new opportunities for marketers. However, without the analytics know-how to avail of this data, these are opportunities that are often missed. Moreover, the variety of different data sources and analytics platforms only add to this complexity.

In this session, Clark Boyd will cover the importance of knowing the questions your company wants to use data to answer, before demonstrating how you can collect and organize data via analytics to answer these questions comprehensively. This will then be brought together through some tips that will help any company set an effective analytics strategy.

In this training, you'll learn:

  • How to define and communicate an analytics framework
  • How to set up analytics dashboards for a range of stakeholders
  • The people and skills you need for an optimal analytics team
  • Practical tips for improving your campaign measurement

Clark Boyd
Digital Marketing Consultant

Who Is This Social Media Training For?
Details coming soon...

Social Media Training Price:

Seating is limited - save your seat!

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About your Presenter

Clark Boyd is a digital marketing consultant based in New York City. Over the past 8 years, he has devised and implemented strategies for companies including American Express and General Motors. Clark's main areas of expertise are in digital measurement, search marketing, and content creation.

Seating is limited - save your seat!

Register Now!


Can I bring my team to the trainings?
Absolutely! Contact Audrey [email protected] about group discounts for attending trainings.

Are trainings included in my general summit access pass?
No, access to these trainings is not included in your purchase of a Social Media Strategies Summit general summit pass. If you want to attend the trainings, you’ll need to purchase a dedicated ticket to that training.

How many people attend trainings?
We limit seating to 40 to make sure the training leader has time to work one-on-one with attendees. Reserve your seat as soon as possible - they fill up quickly!

Can I attend multiple trainings?
Yes! You can attend both AM and PM workshops (and you get $100 off your training day registration if you do!) If you can't make it for the AM workshop - no problem. Our afternoon training sessions start at 2pm. You can fly in same day and still catch 3 hours of jam packed learning before the summit starts.

What past attendees say about our trainings:

The workshops are worth the extra day away from the office! Great info for the extra cost.

- Katie Neuman,
Northwestern Publishing House Christian Books and Gifts

SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues.

- Katie Monfet,
Eastern Florida State College

Enjoyed the small workshop size, made it easy to engage, learn and speak to presenters.

- Nancy McKenzie,
Hill’s Pet Nutrition

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