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October 17th, 2017 - 2:00 PM - 5:00 PM

Taking your viewer with you with 360° video - Tell your brand's story and increase engagement with interactive video

Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action - which is important in the information-overloaded environment we are in. What better way to introduce a customer to a destination, service or brand than to immerse them in the environment using virtual reality technology? Visuals are now at the heart of brand identity and content creation to a greater degree than ever before.

In this session two-time Emmy Award Winning journalist Dayvee Sutton will show you how you can give your business a competitive edge with the latest technology in content creation. Using consumer ready virtual reality video equipment, Dayvee will demonstrate a presentation of “choose-your-own-adventure” and 360-degree video, and show you how can apply this to your model to expose customers to experience your product or service first-hand, in an unchained 3-dimensional environment. Virtual Reality is poised to revolutionize the way that companies market. By breaking ground now, your business, product, or service can capitalize on the advantages of early adoption.

In this session you’ll learn:

  • The evolution of visual storytelling tactics
  • The latest trends and what’s next
  • Tactics for creating and sharing highly memorable, emotional, interactive and branded media
  • How to practically and affordably incorporate these tactics into your business
  • How to maximize your media-facing assets for social media and mobile


  • During the session attendees will enterprise an idea for their brand for interactive video and we'll workshop it to see if it is a viable idea.
  • Attendees will walk away with a checklist of what it takes to create interactive video and a tip list of how to incorporate it in their brand.
  • Dayvee Sutton
    Journalist & Owner
    Dream Network Media

    Who Is This Social Media Training For?
    This workshop is for content marketers, social media managers and publishers. Basic video editing experience and language is preferred, but not required.

    Social Media Training Price:

    Seating is limited - save your seat!

    Register Now!

    About your Presenter

    Dayvee Sutton is a two-time Emmy Award Winning sports journalist, entertainment and lifestyle reporter, social commentator and entrepreneur. Over the course of her career she’s worked for ESPN, Comcast Sports, Turner Sports and CNN, including CNN’s London bureau. She hosted an entertainment and lifestyle show for NBC Charlotte and covered sports for CBS Atlanta. Now Dayvee hosts travel segments for USA TODAY Network, CNN Airport Network, the national TV show “Coffee with America”, and her digital travel series “Beyond the Usual.” She also produces special segments and documentaries for various other outlets through her production company Dream Network Media.

    Seating is limited - save your seat!

    Register Now!


    Can I bring my team to the trainings?
    Absolutely! Contact Audrey [email protected] about group discounts for attending trainings.

    Are trainings included in my general summit access pass?
    No, access to these trainings is not included in your purchase of a Social Media Strategies Summit general summit pass. If you want to attend the trainings, you’ll need to purchase a dedicated ticket to that training.

    How many people attend trainings?
    We limit seating to 40 to make sure the training leader has time to work one-on-one with attendees. Reserve your seat as soon as possible - they fill up quickly!

    Can I attend multiple trainings?
    Yes! You can attend both AM and PM workshops (and you get $100 off your training day registration if you do!) If you can't make it for the AM workshop - no problem. Our afternoon training sessions start at 2pm. You can fly in same day and still catch 3 hours of jam packed learning before the summit starts.

    What past attendees say about our trainings:

    The workshops are worth the extra day away from the office! Great info for the extra cost.

    - Katie Neuman,
    Northwestern Publishing House Christian Books and Gifts

    SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues.

    - Katie Monfet,
    Eastern Florida State College

    Enjoyed the small workshop size, made it easy to engage, learn and speak to presenters.

    - Nancy McKenzie,
    Hill’s Pet Nutrition

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