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Wednesday, October 18th, 2017 - 11:05AM - 11:45AM

Creating content that converts when you're working with limited budget and resources

In 2017, creating content for likes and shares just won't cut it. Today, developing content that meets the needs of your business while still attracting a social consumer is paramount to success. During this session, we'll discuss the many needs of a business social media can solve with a strong content strategy at the hub of its activations - from brand awareness through loyalty building, content fueled by social can do it all.

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Mallorie Rosenbluth
Head of Social Media

About your Presenter

Mallorie Rosenbluth is head of Social Media at Grubhub. With almost a decade of in-house agency experience, she is responsible for the social media efforts of the Grubhub and Seamless brands.  Prior to joining Grubhub, Mallorie worked for Wegman’s Food Markets and then transitioned to Likeable Media where she held a variety of roles over her 5+ year tenure, including Senior Vice President of Client Services. In 2015, Mallorie made the move back brand-side as Baked by Melissa’s Brand Director before joining Grubhub. Mallorie has spoken at dozens of social media and marketing conferences around the country, was a 2011 recipient of the Social Media Society’s Social Media Star Award and was named a 2014 Rising Social Media Star by Schaefer Marketing Solutions. She co-authored 2015’s 2nd edition of the New York Time’s bestseller Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More.

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