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Wednesday, October 18th, 2017 - 4:00PM - 4:40PM

Keynote case study: "Socializing" a 232 year old brand

“232 years ago I founded The Bank of New York. Think I was innovative then? Today I’m writing  tweets!  A. Hamilton”.

Alexander Hamilton founded The Bank of New York in 1784 and continues to inspire innovation.  Learn how BNY Mellon is evolving the brand by celebrating the pioneering spirit of its founder from social media to brand ambassador initiatives in its nine innovation centers.  


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Aniko DeLaney
Global Head of Corporate Marketing
BNY Mellon

About your Presenter

Aniko DeLaney is the Global Head of Corporate Marketing for BNY Mellon, which had $29.9 trillion in assets under custody and/or administration, and $1.65 trillion in assets under management as of December 31, 2016, the company.  Aniko is responsible for BNY Mellon’s global corporate brand strategy, digital marketing and market research.  She is the member of BNY Mellon’s Senior Leadership Team.

Previously, Aniko was the Global Marketing Director for BNY Mellon’s Markets, Asset Servicing, Global Collateral Services, Treasury Services, Corporate Trust, Alternative Investment and Broker-Dealer Services businesses.   She held various marketing roles for The Bank of New York’s retail bank.

Aniko is Vice Chair and Board Member of the Borough of Manhattan Community College Foundation.  She is a member of the Association of National Advertisers and Corporate Financial Group (CFG) and the Alumni Committee at Middlebury College.  She is a member of BNY Mellon’s Diversity and Inclusion Executive Committee.

Aniko received her B.A. in French literature from Middlebury College and her MBA in finance and marketing from the Stern School of Business at New York University.

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