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Wednesday, October 18th, 2017 - 9:00AM - 9:45AM

A Great Big Story case study - Lessons in the new era of social storytelling

Social Media platforms are quickly becoming the standard form of distribution for today’s storytellers. Especially those looking to scale their audience quickly thanks to any vast number of ways to target content. But what does it really mean to have (and understand) an audience and what does it take for stories to resonate with them in meaningful ways? How do you expand global appeal while staying true to your voice? Uyen Tieu, GM of Great Big Story, discusses the origins of Great Big Story, a global media company designed for the 21st century consumer. With more than 1,400 micro documentaries in its library, Great Big Story has systematically built an audience of 10M cross-platform fans around the world – giving cinematic shorts a new role in an overly-cluttered social landscape.

Key Takeaways

  • Learn what makes content emotionally resonate with audiences
  • Understand the facets behind finding and developing impactful stories
  • Rethink what it means to produce “premium” label video
  • Learn the intricacies behind binge watching and consumer viewing habits


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Uyen Tieu
General Manager
Great Big Story

About your Presenter

Uyen Tieu is the General Manager of Great Big Story. She is a seasoned executive in figuring out how media companies morph onto new platforms and new revenue models. Prior to Great Big Story she was an early team member of First Look Media heading up the direct to consumer business strategy and was the CRO of Rumble, a mobile tech start-up that applied AI in personalizing user experiences. She was the Global Head of Ad Sales Strategy at Microsoft and before that she was launching and integrating new media revenue models at MTV Networks as the VP of Marketing Partnerships and the VP of Ad Sales Strategy and Business Operations. Uyen has an MBA from Columbia and a BA from Yale. She lives in New York City with her husband and two kids.

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