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Thursday, October 19th, 2017 - 1:00PM - 1:40PM

Discovering the new meaning of ROI: Relationships On Investment

Attracting top talent to an organization has historically been an appeal based endeavor carried out by recruiters posting jobs and praying that the right candidates miraculously found their open requisitions. With the rise of social, recruiters are finding themselves subject to the same new realities that consumer marketers face; the war for attention. This war is being won by the companies who live at the corner of relevance and authenticity. From this intersection, a new metric with a familiar name has been born, ROI: Relationships On Investment.

In this session, I'll share the journey of bringing one of the top global pharmaceutical companies to the front lines of talent attraction through social media.

I'll also share strategies including:


  • How to develop meaningful relationships through authentic employer branding
  • Activating your teams to become ambassadors through social
  • Measuring the efforts and proving the value to the C-Suite


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John Graham
Global Talent Acquisition Social & Digital Strategy Leader
Merck & Co. Inc.

About your Presenter

As a creative communicator with a habit of connecting people to brands through authentic experiences, I’ve always dreamed big and to this day, am driven by the question ”Why?” I take pleasure in finding new and innovative ways to understand audience need states, delivering the right messages to the right person at the right time on the right platform, and disrupting the status quo.

I cut my teeth in social as an independent recording artist where I discovered the value of forging direct to consumer relationships. I loved it so much I founded my own media company to help others establish their own social and digital brands. In true millennial fashion, I provided performance analytics to execs at companies like MARS, Citizens Bank, & QVC by day, and opened for major recording artists at venues like the House of Blues by night.

I now direct my passion towards disrupting the Pharmaceutical industry’s approach to talent acquisition and employer branding through digital strategy. I support over 92 countries worldwide to connect top talent to their dream career opportunities through meaningful social experiences.

My wife Sana, two beautiful children, John III and Marian, and me currently call the Philly burbs home.


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