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Thursday, October 19th, 2017 - 10:30AM - 11:10AM

Empowering your sales team through AI in B2B social selling

Artificial Intelligence (AI) is rapidly integrating into the software we use on a daily basis. Everything from social media platforms to CRM to Account Based Marketing (ABM) to marketing automation is getting “smarter.” The promise of AI powered systems to help B2B sales professionals become more effective is very exciting. Equally exciting is the opportunity to create more personalized digital experiences between the seller and the buyer.

In this session, you'll learn how AI is impacting B2B sales and marketing professionals and how you can harness it for better results.

Key learnings from this session include:

  • A foundational review of AI technology to set the stage for a closer look at the role of AI in social selling.
  • Use cases of AI in social selling.
  • A look at the current landscape of AI products available for social selling.
  • A look into the near future to understand the impact of AI on social selling and how you can leverage it.

 

AI is impacting how all brands market and sell. This session is for anyone in a marketing, sales or leadership role.


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Bernie Borges
CMO
Vengreso

About your Presenter

Bernie Borges is CMO at Vengreso, the largest provider of digital sales transformation services. Borges is also the host of the award winning Social Business Engine podcast.

Vengreso was founded by seven of the top leaders in digital sales and marketing with more than 85,000 professionals trained in social selling across more than 2,000 companies. The Social Business Engine podcast showcases thought leaders using social technologies in their business strategy.

Borges is the author of Marketing 2.0, one of the first 50 books written on social media strategy. He is a frequent speaker at marketing conferences, and a former AMA Face to Face Workshop Faculty member.

Borges is an IBM Futurist and has been recognized numerous times by industry peers, including Likeable Local’s 150 Marketers to Follow, Cision’s Top 50 Content Marketers on Twitter, Online Marketing Institute’s Top 15 Digital Marketing Educators, Onalytica's Top 100 AI Influencers and is a regular contributor to the Social Media Strategies Summit blog as well as Social Media Today and Business2Community.

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