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Thursday, October 19th, 2017 - 1:50PM - 2:30PM

Social Media ROI & growth hacking: Where to focus when there's so much to focus on

With dozens of social and messaging apps around the world, one thing's for sure: There isn't enough time for everything. This session focuses on helping organizations figure out which platforms they should be focusing on and where they have the most potential to meet their goals. We'll also talk about developing a framework for making these decisions as social continues to evolve.

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Meena Thiruvengadam
Global Head of Audience Engagement

About your Presenter

Meena is the Global Head of Audience Engagement for Bloomberg where she oversees social media strategy, distributed audience growth and audience engagement. She previously worked in a similar role at Business Insider.

Meena focuses on editorial content strategy, pushing the boundaries of digital storytelling and the evolution of the social distribution. Her
specialties are emerging platforms, social media strategy, digital innovation and audience engagement.  

In the past, she's written about business, economics, travel, crime and politics for publications including Yahoo Finance, The Wall Street Journal, USA TODAY, The Denver Post, and the San Antonio Express-News.

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