Pam Didner, selected as one of BtoB’s Top Digital Marketers in 2011 and 2012, is an author, speaker and marketing consultant. Her new book, “Global Content Marketing”, is the first content marketing book to offer a complete process to scale content across regions. Didner is an expert in creating successful global marketing plans that meet local marketing needs.
As a former Global Integrated Marketing Manager for Intel, Didner has led Intel’s Enterprise product launches and worldwide marketing campaigns. She developed and managed Intel’s worldwide Enterprise and Small Business Strategies. She also provided strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale. Didner shares her marketing thoughts on her site: www.globalcontent.marketing. She also writes for the Guardian, Relevance.com and other publications.
Pam Didner's Session:
2:00 PM - 5:00 PM
7 ways to increase conversions with digital content
11:05AM - 11:45AM
5 hot trends in digital marketing and how they impact you