With digital marketing experience for multiple Fortune 500 companies, Jamie wholeheartedly believes all good strategies rely on connecting the audience, the brand, and the platform. This approach has held true for her through influencer campaigns, customer and employee engagement, paid advertising and content marketing across different demographics.
Jamie and her teams’ past work has been featured in AdWeek, Business Insider, the Wall Street Journal and more, but one of her favorite campaigns to date is #UAFantasyFlights. Have a tissue ready before you search that on Twitter. Afterhours, you can easily strike up conversations with her about traveling, donuts or rock climbing.
Jamie Rutter's Session:
1:30 pm – 2:10 pm
Case Study: The Art and Science of Brand Advocacy