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Nilukshi De Silva

Global Brand Marketing and Digital Media Director
Urban Decay Cosmetics (L'Oréal Luxe Division)

An integrated marketing and digital media strategist with a passion for connecting with audiences and creating content. During 10+ years work experience Nilukshi has led successful social/digital campaigns and influencer marketing efforts guiding overall brand marketing and development strategy for a variety of brands. Nilukshi began her career on the agency side working at OMD, JWT and Publicis before transitioning to lead brand marketing and digital strategy at Estee Lauder Companies and most recently at Urban Decay (part of L'Oreal Luxe). 

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Nilukshi De Silva's Session:

4:00 pm–4:45 pm
Best Practices to Develop A Cross-Channel Social Media Strategy


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