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Day 1 - Pre-Summit Social Media Trainings

Wednesday, October 10, 2018

9:00 am–10:00 am

10:00 am–1:00 pm

Social Media Training A

Mike Brown
Founder
Brainzooming Group

10:00 am–1:00 pm

Social Media Training B

Hillary Frazier
Head of Chatbot Strategy & Conversation Design
Black Ops
Matthew Black
Founder and CEO
Black Ops

1:00pm–2:00 pm

2:00 pm–5:00 pm

Social Media Training C

Ashley Vasquez
Associate Director, Social Strategy
Horizon Media
Nicolette Trebing
Senior Social Strategist
Horizon Media

2:00 pm–5:00 pm

Social Media Training D

Jeff Julian
CEO & Co-Founder
EnterpriseMarketer.com / Squared Digital

5:00pm

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Day 2 - General Summit

Thursday, October 11, 2018

7:45 am–8:45 am

8:50 am–9:00 am

Mike Brown
Founder
Brainzooming Group

9:00 am–9:45 am

Keynote

Conner LeBas
Director, Marketing & Social Media
OWN: Oprah Winfrey Network

10:00 am–10:45 am

Brand Panel

MODERATOR
Rahul Mehta

Enterprise Vertical Lead
LinkedIn
Mallorie Rosenbluth
Director, Social Media & Content Strategy
Grubhub
Andrea Port
Director of Social Marketing and Public Relations
Kohl's Department Stores
Kate Winick
Director of Social Media
Peloton

10:45am - 10:50am

Keith Price
Co-CEO
Critical Mix

10:50 am–11:15 am

Track A: Evolving and Developing Your Social Media Strategy

Track B: Content Creation and Storytelling Best Practices

Track C: Creating Engagement Across Social Media Channels

11:15 am–12:00 pm

John Trembley
Managing Director and Partner
CheshireBeane, inc.

11:15 am–12:00 pm

Ryan Peña
Social Media Strategist
Be The Match

11:15 am–12:00 pm

Heather Brinckerhoff
Senior Social Media Manager - Global Lead
LEGOLAND Parks

12:10 pm–12:55 pm

Bart Casabona
Director Brand, Social and Agency Management
Pitney Bowes

12:10 pm–12:55 pm

Lorelei Orfeo
Director of Social Media
Prose

12:10 pm–12:55 pm

Konrad Nierwinski
CEO
Taglife, Inc.

1:00 pm–2:00 pm

2:00 pm–2:45 pm

Carissa LaPura
Storyteller, Senior Marketing Manager
McKesson Corporation

2:00 pm–2:45 pm

Terry Rice
Digital Marketing Expert-in-Residence
Entrepreneur Magazine

2:00 pm–2:45 pm

Andreas Sandre
Press and Public Affairs Officer
Embassy of Italy in the United States

2:55 pm–3:40 pm

Thaddeus Hoffmeister
Professor
University of Dayton

2:55 pm–3:40 pm

Paul Cowan
VP of Enterprise and SMB Marketing
Shutterstock

2:55 pm–3:40 pm

Kelsey Vanderlip
Senior Manager of Brand and Campaign Strategy
Away
Hermés Risien
SMB Agency Marketing Manager
Facebook

3:40 pm–4:00 pm

4:00 pm–4:45 pm

Brand Panel

MODERATOR
Mark Pollard

Strategy CEO
Mighty Jungle
Matt Hensler
Social Media Marketing Manager
Toshiba
Tim Fullerton
Head of Social
WeWork
Devin Quinn
Digital Strategy Manager
Campari America

4:55 pm–5:30 pm

Keynote

Matthew Kobach
Manager, Digital and Social Media
New York Stock Exchange

5:30 PM

Cocktail Hour

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Day 3 - General Summit

Friday, October 12, 2018

9:00 am – 9:50 am

9:50 am – 10:00 am

10:00 am – 10:40 am

Keynote

Ryan Saghir
Director of Digital Marketing
Sabra Dipping Company
Jim Tobin
Founder & President
Carusele

10:40 am - 11:00 am

Sponsor Meet and Greet / Networking Break and Refreshments

Track A: Social Media Advertising and Paid Media Best Practices

Track B: Driving Revenue and ROI through Social Media Channels

Track C: Harnessing Social Media Data and Insights to Improve Strategy

11:00 am – 11:40 am

Karin Aviles
Head of Marketing – North America
Centrica Business Solutions
Rob Mills
VP, Strategic Marketing
JK Design

11:00 am – 11:40 am

11:00 am – 11:40 am

Gina Czark
VP, Content Management
Northwell Health
Christina Stolfo
Director, Audience Development
Northwell Health

11:50 am – 12:30 pm

Jason R. Dailey
Agency Development Lead
Facebook

11:50 am – 12:30 pm

Jennifer Janowski
Women’s Health Segment Leader, Ultrasound
GE Healthcare

11:50 am – 12:30 pm

Kate Paulin Charles
Chief Strategy Officer
Seiden
Kathryn Peterson
Manager, Individual Giving
Lincoln Center for the Performing Arts

12:30 pm – 1:30 pm

1:30 pm – 2:10 pm

Jon Chang
Product Marketing
IBM Watson

1:30 pm – 2:10 pm

Jon Amihud
Social Media Strategist
Memorial Sloan Kettering Cancer Center

1:30 pm – 2:10 pm

Nate Joseph
Senior Digital Marketing Manager
Ellevest
Alexandra Ramirez
Social Media Manager
Ellevest

2:20 pm – 3:00 pm

Closing Keynote

Thomas Harding
Co-Founder and CEO
Mish Guru

3:00 pm

Summit Concludes

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