Social media is both a curse and a blessing when it comes to using it effectively in your marketing plan. It offers a compelling way to establish better brand awareness and provide useful content to your target audience. It is not, however, a great vehicle to drive leads. When it comes to B2B, there is some confusion on what social media can deliver and how much emphasis should be placed on it. This session provides a real-world example based on success using social media as an integral part of a complete marketing plan.

In this session, the audience will learn how to:

• Set realistic goals for social media
• Achieve the right mix of company, product, industry, and promotional content
• Leverage automation to reduce the time spent on posts
• Convince your team to participate to broaden the reach of your social media efforts
• Measure the effectiveness and value of social media against your overall marketing plan

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Have you ever wondered how different people have grown in large Fortune 500 organizations? Ever struggle with knowing that social media or storytelling was vital to the company’s reputation but ran into roadblocks on how to influence for impact? Maybe you have even had a similar struggle as many in that senior leadership didn’t understand the value of marketing in a social world.

If any of this feels as though it hits home, join this session for an open and authentic talk about how Carissa has navigated similar situations. You can expect a few laughs, maybe even some tears, but most importantly: candor. We are all in this life together and connecting and sharing makes us all better!

We’ll talk about how to battle that inner voice that tells you to sit quietly when strategy planning meetings are happening with tips to help you navigate that and other similar scenarios.  You can expect open share about how to navigate a mostly remote work environment, What opening yourself up to be more authentic with your peers and leadership can bring for you, and tips for how you can gain knowledge at a time when stopping to invest in yourself seems near impossible.

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Engaging current advocates and nurturing new ones takes a mixture of data and creativity to accomplish. We’ll look at a real-world example to explore best practices in turning insights into strategy. In this case study, Jamie will show you:

•       How to translate brand advocacy KPIs into actionable tactics
•       How to use data to influence content creation
•       How to harness the power of your employee advocates on social media

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