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Day 1 - Pre-Summit Social Media Trainings

Wednesday, October 10, 2018

9:00 am–10:00 am

10:00 am–1:00 pm

Social Media Training A

Mike Brown
Founder
Brainzooming Group / SMSS Advisory Board Member

10:00 am–1:00 pm

Social Media Training B

Hillary Frazier
Head of Chatbot Strategy & Conversation Design
Black Ops
Matthew Black
Founder and CEO
Black Ops

1:00pm–2:00 pm

2:00 pm–5:00 pm

Social Media Training C

Ashley Vasquez
Supervisor, Social Strategy
Horizon Media
Nicolette Trebing
Social Media Strategist
Horizon Media

2:00 pm–5:00 pm

Social Media Training D

Jeff Julian
Co-Founder
EnterpriseMarketer.com / Squared Digital

5:00pm

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Day 2 - General Summit

Thursday, October 11, 2018

7:45 am–8:45 am

8:45 am–8:50 am

8:50 am–9:00 am

9:00 am–9:45 am

Keynote

Speaker TBA
Interested in speaking?
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10:00 am–10:45 am

Brand Panel

Scott Jaworski
Director of Global Social Media
Intel
Mallorie Rosenbluth
Head of Social Media and Influencer Marketing
Grubhub

10:45 am–11:15 am

Track A: Evolving and Developing Your Social Media Strategy

Track B: Content Creation and Storytelling Best Practices

Track C: Creating Engagement Across Social Media Channels

11:15 am–12:00 pm

John Trembley
Managing Director and Partner
CheshireBeane, inc.

11:15 am–12:00 pm

Ryan Peña
Social Media Strategist
Be The Match

11:15 am–12:00 pm

Heather Brinckerhoff
Global Social Media Manager
LEGOLAND

12:10 pm–12:55 pm

John G. Graham Jr.
Employer Brand & Digital Strategy Lead
Merck Global Talent Acquisition

12:10 pm–12:55 pm

Conner LeBas
Director, Marketing & Social Media
OWN: Oprah Winfrey Network

12:10 pm–12:55 pm

Speaker TBA
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1:00 pm–2:00 pm

2:00 pm–2:45 pm

Carissa LaPura
Storyteller, Senior Marketing Manager
McKesson Corporation

2:00 pm–2:45 pm

Jay Tandan
US Digital Marketing Manager
Ben & Jerry's

2:00 pm–2:45 pm

Andreas Sandre
Press and Public Affairs Officer
Embassy of Italy in the United States

2:55 pm–3:40 pm

Thaddeus Hoffmeister
Professor
University of Dayton

2:55 pm–3:40 pm

Matthew Kobach
Manager, Digital and Social Media
New York Stock Exchange

2:55 pm–3:40 pm

Kelsey Vanderlip
Senior Manager of Brand and Campaign Strategy
Away

3:40 pm–4:00 pm

4:00 pm–4:45 pm

Brand Panel

Nilukshi De Silva
Global Brand Marketing and Digital Media Director
Urban Decay Cosmetics (L'Oréal Luxe Division)
Matt Hensler
Social Media Marketing Manager
Toshiba
Tim Fullerton
Head of Social
WeWork

4:55 pm–5:30 pm

Keynote

Speaker TBA
Interested in speaking?
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5:30 PM

Cocktail Hour

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Day 3 - General Summit

Friday, October 12, 2018

9:00 am – 9:50 am

9:50 am – 10:00 am

10:00 am – 10:40 am

Keynote

Speaker TBA
Interested in speaking?
Click here to submit a proposal

10:40 am - 11:00 am

Sponsor Meet and Greet / Networking Break and Refreshments

Track A: Social Media Advertising and Paid Media Best Practices

Track B: Driving Revenue and ROI through Social Media Channels

Track C: Harnessing Social Media Data and Insights to Improve Strategy

11:00 am – 11:40 am

Maura Tuohy
Global Head of Social Content & Experiential Marketing
Mozilla

11:00 am – 11:40 am

11:00 am – 11:40 am

Speaker TBA
Interested in speaking?
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11:50 am – 12:30 pm

Speaker TBA
Interested in speaking?
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11:50 am – 12:30 pm

Jennifer Janowski
Women’s Health Segment Leader, Ultrasound
GE Healthcare

11:50 am – 12:30 pm

Speaker TBA
Interested in speaking?
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12:30 pm – 1:30 pm

1:30 pm – 2:10 pm

Speaker TBA
Interested in speaking?
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1:30 pm – 2:10 pm

Jon Amihud
Social Media Strategiest
Memorial Sloan Kettering Cancer Center

1:30 pm – 2:10 pm

Jamie Rutter
Manager, Digital Engagement & Advocacy Programs
United Airlines

2:20 pm – 3:00 pm

Closing Keynote

Speaker TBA
Interested in speaking?
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3:00 pm

Summit Concludes

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