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Day 1 - Pre-Summit Social Media Trainings

Wednesday, October 10, 2018

9:00 am–10:00 am

10:00 am–1:00 pm

Social Media Training A

Mike Brown
Founder
Brainzooming Group

10:00 am–1:00 pm

Social Media Training B

Hillary Frazier
Head of Chatbot Strategy & Conversation Design
Black Ops
Matthew Black
Founder and CEO
Black Ops

1:00pm–2:00 pm

2:00 pm–5:00 pm

Social Media Training C

Ashley Vasquez
Supervisor, Social Strategy
Horizon Media
Nicolette Trebing
Social Media Strategist
Horizon Media

2:00 pm–5:00 pm

Social Media Training D

Jeff Julian
Co-Founder
EnterpriseMarketer.com / Squared Digital

5:00pm

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Day 2 - General Summit

Thursday, October 11, 2018

7:45 am–8:45 am

8:50 am–9:00 am

Mike Brown
Founder
Brainzooming Group

9:00 am–9:45 am

Keynote

Conner LeBas
Director, Marketing & Social Media
OWN: Oprah Winfrey Network

10:00 am–10:45 am

Brand Panel

MODERATOR
Rahul Mehta

Enterprise Vertical Lead
LinkedIn
Mallorie Rosenbluth
Head of Social Media and Influencer Marketing
Grubhub
Andrea Port
Director of Social Marketing and Public Relations
Kohl's Department Stores
Kate Winick
Director of Social Media
Peloton

10:45am - 10:50am

Keith Price
Co-CEO
Critical Mix

10:50 am–11:15 am

Track A: Evolving and Developing Your Social Media Strategy

Track B: Content Creation and Storytelling Best Practices

Track C: Creating Engagement Across Social Media Channels

11:15 am–12:00 pm

John Trembley
Managing Director and Partner
CheshireBeane, inc.

11:15 am–12:00 pm

Ryan Peña
Social Media Strategist
Be The Match

11:15 am–12:00 pm

Heather Brinckerhoff
Senior Social Media Manager - Global Lead
LEGOLAND Parks

12:10 pm–12:55 pm

Bart Casabona
Director Brand, Social and Agency Management
Pitney Bowes

12:10 pm–12:55 pm

Lorelei Orfeo
Director of Social Media
Prose

12:10 pm–12:55 pm

Konrad Nierwinski
CEO
Taglife, Inc.

1:00 pm–2:00 pm

2:00 pm–2:45 pm

Carissa LaPura
Storyteller, Senior Marketing Manager
McKesson Corporation

2:00 pm–2:45 pm

Terry Rice
Founder
Terry Rice Consulting / NYU Adjunct

2:00 pm–2:45 pm

Andreas Sandre
Press and Public Affairs Officer
Embassy of Italy in the United States

2:55 pm–3:40 pm

Thaddeus Hoffmeister
Professor
University of Dayton

2:55 pm–3:40 pm

Paul Cowan
VP of Enterprise and SMB Marketing
Shutterstock

2:55 pm–3:40 pm

Kelsey Vanderlip
Senior Manager of Brand and Campaign Strategy
Away
Hermés Risien
SMB Agency Marketing Manager
Facebook

3:40 pm–4:00 pm

4:00 pm–4:45 pm

Brand Panel

MODERATOR
Mark Pollard

Strategy CEO
Mighty Jungle
Matt Hensler
Social Media Marketing Manager
Toshiba
Tim Fullerton
Head of Social
WeWork
Devin Quinn
Digital Strategy Manager
Campari America

4:55 pm–5:30 pm

Keynote

Matthew Kobach
Manager, Digital and Social Media
New York Stock Exchange

5:30 PM

Cocktail Hour

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Day 3 - General Summit

Friday, October 12, 2018

9:00 am – 9:50 am

9:50 am – 10:00 am

10:00 am – 10:40 am

Keynote

Ryan Saghir
Director of Digital Marketing
Sabra Dipping Company
Jim Tobin
Founder & President
Carusele

10:40 am - 11:00 am

Sponsor Meet and Greet / Networking Break and Refreshments

Track A: Social Media Advertising and Paid Media Best Practices

Track B: Driving Revenue and ROI through Social Media Channels

Track C: Harnessing Social Media Data and Insights to Improve Strategy

11:00 am – 11:40 am

Karin Aviles
Head of Marketing – North America
Centrica Business Solutions
Rob Mills
VP, Strategic Marketing
JK Design

11:00 am – 11:40 am

11:00 am – 11:40 am

Gina Czark
VP, Content Management
Northwell Health
Christina Stolfo
Director, Audience Development
Northwell Health

11:50 am – 12:30 pm

Jason R. Dailey
Agency Development Lead
Facebook

11:50 am – 12:30 pm

Jennifer Janowski
Women’s Health Segment Leader, Ultrasound
GE Healthcare

11:50 am – 12:30 pm

Kate Paulin Charles
Chief Strategy Officer
Seiden
Kathryn Peterson
Manager, Individual Giving
Lincoln Center for the Performing Arts

12:30 pm – 1:30 pm

1:30 pm – 2:10 pm

Jon Chang
Product Marketing
IBM Watson

1:30 pm – 2:10 pm

Jon Amihud
Social Media Strategist
Memorial Sloan Kettering Cancer Center

1:30 pm – 2:10 pm

Nate Joseph
Senior Digital Marketing Manager
Ellevest
Alexandra Ramirez
Social Media Manager
Ellevest

2:20 pm – 3:00 pm

Closing Keynote

Thomas Harding
Co-Founder and CEO
Mish Guru

3:00 pm

Summit Concludes

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