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Day 1 - Pre-Summit Social Media Trainings

Wednesday, October 10, 2018

9:00 am–10:00 am

10:00 am–1:00 pm

Social Media Training A

Mike Brown
Founder
Brainzooming Group / SMSS Advisory Board Member

1:00pm–2:00 pm

2:00 pm–5:00 pm

Social Media Training B

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2:00 pm–5:00 pm

Social Media Training C

Jeff Julian
Co-Founder
EnterpriseMarketer.com / Squared Digital

5:00pm

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Day 2 - General Summit

Thursday, October 11, 2018

8:00 am–9:00 am

9:00 am–9:05 am

9:05 am–9:15 am

Mike Brown
Founder
Brainzooming Group / SMSS Advisory Board Member

9:15 am–10:00 am

Keynote

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10:00 am–10:45 am

Brand Panel

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10:45 am–11:15 am

Track A: Evolving and Developing Your Social Media Strategy

Track B: Content Creation and Storytelling Best Practices

Track C: Creating Engagement Across Social Media Channels

11:15 am–12:00 pm

John Trembley
Chief Marketing Officer
Atmosera

11:15 am–12:00 pm

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11:15 am–12:00 pm

Nilukshi De Silva
Global Digital Brand Marketing Lead - Urban Decay Cosmetics
L'Oréal

12:10 pm–12:55 pm

John Graham
Global Talent Acquisition Social & Digital Strategy Leader
Merck & Co. Inc.

12:10 pm–12:55 pm

Conner LeBas
Director, Marketing & Social Media
OWN: Oprah Winfrey Network

12:10 pm–12:55 pm

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1:00 pm–2:00 pm

2:00 pm–2:45 pm

Carissa LaPura
Storyteller, Senior Marketing Manager
McKesson Corporation

2:00 pm–2:45 pm

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2:00 pm–2:45 pm

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2:55 pm–3:40 pm

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2:55 pm–3:40 pm

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2:55 pm–3:40 pm

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3:40 pm–4:00 pm

4:00 pm–4:45 pm

Panel

4:55 pm–5:30 pm

Keynote

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5:30 PM

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Savings Ends June 29

Day 3 - General Summit

Friday, October 12, 2018

9:00 am – 9:50 am

Registration and Breakfast

9:50 am – 10:00 am

Opening remarks by summit emcee, Mike Brown, Brainzooming

10:00 am – 10:40 am

Keynote

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Track A: Social Media Advertising and Paid Media Best Practices

Track B: Driving Revenue and ROI through Social Media Channels

Track C: Harnessing Social Media Data and Insights to Improve Strategy

11:00 am – 11:40 am

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11:00 am – 11:40 am

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11:00 am – 11:40 am

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11:50 am – 12:30 pm

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11:50 am – 12:30 pm

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11:50 am – 12:30 pm

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12:30 pm – 1:30 pm

1:30 pm – 2:10 pm

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1:30 pm – 2:10 pm

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1:30 pm – 2:10 pm

Jamie Rutter
Manager, Digital Engagement & Advocacy Programs
United Airlines

2:20 pm – 3:00 pm

Closing Keynote

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3:00 pm

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