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Wednesday, October 10, 2018    2:00 pm–5:00 pm

An In-Depth Look at Advertising on Facebook & Instagram

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Ashley and Nicolette will be reviewing Facebook & Instagram ad formats, targeting, and best practices to maximize paid performance based on campaign objectives.

In this hands-on workshop, attendees will leave with a deep understanding of:

  • Building ad campaigns specific to Facebook vs. Instagram
  • Which ad formats are best to achieve brand objectives and reach customers at each stage of the marketing funnel
  • Reach Frequency vs Auction Buying
  • Best practices when creating content for paid social
  • Effective strategies for measurement

Who is this training for?
Beginner/intermediate Facebook advertisers.


  • Create a plan: Complete our campaign strategy template to achieve your specific advertising goals.   
  • Build an ad: Hands-on guided workflow building ads tailored to your campaign objectives.  


Ashley Vasquez
Associate Director, Social Strategy
Blue Hour Studios

Nicolette Trebing
Senior Social Strategist
Horizon Media

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