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Thursday, October 11, 2018    11:15 am–12:00 pm

Case Study: How to Make Social Media an Integral Part of your B2B Marketing Plan

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Social media is both a curse and a blessing when it comes to using it effectively in your marketing plan. It offers a compelling way to establish better brand awareness and provide useful content to your target audience. It is not, however, a great vehicle to drive leads. When it comes to B2B, there is some confusion on what social media can deliver and how much emphasis should be placed on it. This session provides real-world examples based on success using social media as an integral part of a complete marketing plan from organizations including Atmosera, Mollet Printing, Atlas Capital for ROW DTLA properties, and Runyon for Platform properties.

In this session, the audience will learn how to:

  • Set realistic goals for social media
  • Achieve the right mix of company, product, industry, and promotional content
  • Leverage automation to reduce the time spent on posts
  • Convince your team to participate to broaden the reach of your social media efforts
  • Measure the effectiveness and value of social media against your overall marketing plan


John Trembley
Managing Director and Partner
CheshireBeane, inc.

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