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Thursday, October 11, 2018    11:15 am–12:00 pm

Social Media in Real-Time: Creating a Strategy to Reach and Engage Fans During Events & Grand Openings

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It’s challenging to make your brand stand out on social media. Leveraging social media during an event or grand opening can prove to be even more challenging. In this session, Heather will share how she’s created and executed social media strategies that engage fans in real-time during large events and grand openings.


  • Understanding why social media is an important part of an event communication plan
  • How to create event-specific content
  • Best practices for live video, content creation and community management in real-time
  • How to work alongside your PR team to maximize reach


Heather Brinckerhoff
Director of Social Media

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