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Thursday, October 11, 2018    4:55 pm–5:30 pm

Why (and How) You Should Be Consistently Creating High-Quality Social Media Content Every Day

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Our social media success can be attributed to consistently posting high-quality content. In this talk, I will discuss why consistency is crucial (especially to stories), and how we create high-quality social content (stories or otherwise)

Attendees will take away the following info:

  •  Why consistency is essential for stories, and how to come up with a strategy for regularly creating content
  •  The basic building blocks for creating visually interesting content. When you create content (stories especially), you are the writer, cinematographer, director, and actor. You don’t need to be an expert in all, but you need to master the basics of each.
  •  How to create content that does one of the following: Educate, entertain, inform, or inspire. If it doesn’t check at least one of those boxes, then you should not post it.


Matthew Kobach
Manager, Digital and Social Media
New York Stock Exchange

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