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Friday, October 12, 2018    11:50 am – 12:30 pm

Investing in Their Success – Using Social Media to Drive Sales

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Change is hard.  Even more when it means getting a seasoned and successful sales team to do something different, especially if it has the possibility of disrupting their revenue stream.  Jennifer Janowski, the Women’s Health Segment leader for GE Healthcare’s ultrasound business, will speak about how she partnered with GE’s BrilliantYou and Forward Progress to adapt their social selling curriculum and delivery mechanism to deliver results in her business.  

Jennifer will share how she engaged and motivated a diverse US commercial team, cultivating untapped resources to help the team build out their individual profiles, networks, and content.   

Attendees will learn how to:

  • Engage their sales team:  selecting a pilot group, smart and flexible scheduling, examples of success
  • Help their sales team connect to customers:  leveraging CRM tools, making it easy, hands-on demonstrations


Jennifer Janowski
Women’s Health Segment Leader, Ultrasound
GE Healthcare

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