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Andrew Hanelly

Partner
Revmade

Andrew has spent his career developing and executing publishing, audience growth and monetization strategies and experiments for Fortune 500 brands, world-renowned media companies, associations, and non-profits. His work has been featured at SXSW, Content Marketing World, FOLIO:, as well as the Economist and AdAge. Andrew was also the recipient of the Content Council’s inaugural Rising Star award and currently works with clients at Revmade on strategy projects.

Andrew Hanelly’s Session(s):


11:15 am–12:00 pm — Wednesday, October 16, 2019

Why Marketers Should Focus on Editorial Franchises, Not Content Marketing

One of the most common marketing investments is content marketing, and for good reason: Content is the currency of the internet, and it can find, attract, warm and convert prospects for all types of businesses. But as content marketing grows in marketer popularity, so do consumers’ expectations for the value that it drives in their lives. Through our research, we’ve found that projects borne from a commitment to audience service tend to develop stronger audience relationships and bring more value back to the organizations that fund them. Simply put, marketers who invest in editorial programs create assets that can develop into sub-brands that drive actual business value. In this session, we’ll show the attendees how to get started.

Attendees will learn:

  • How to build the business case among your executive team
  • How to build a unique editorial strategy for your brand
  • How to create repeatable content types that drive ongoing value back to your business
  • Lessons from major brand case studies, including MGM, Apple Leisure Group and Northwell Health

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