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Terry Rice

Digital Marketing Expert-in-Residence
Entrepreneur Magazine

Terry Rice believes all businesses, no matter how large or small, should have access to the critical resources and information needed to grow their presence through Digital Channels. His professional experience includes client-facing roles at organizations including Facebook and Adobe. Today, he serves as a conduit to make these best practices available to a larger audience. As the Digital Marketing Expert in Residence at Entrepreneur magazine, he provides need to know information as both a VIP contributor and through online workshops. As a consultant, he helps companies grow their bottom line by making a genuine connection with their audience, and amplifying that story on various platforms.  

Terry Rice’s Session(s):


4:00 pm–4:45 pm — Wednesday, October 16, 2019

The Gotham Solution: Get Better Engagement and Build Trust With Your Online Audience

There is a fundamental -- and critical -- disconnect between the way brands try to engage their audience and the way their audience wants to be engaged.

As per a recent Business Wire report:⁣

  • Consumers are 2.4x more likely to say user-generated content (UGC) is more authentic than branded content.⁣
  • Marketers are 2.1x more likely to say branded content is more authentic than UGC⁣.

See the problem? If we want to make a more genuine connection, marketers need to do a better job of listening to their audience.

If you're leveraging the same tactics from 2018 that you did in 2019, you're in trouble. And things aren't looking any better for 2020 either.

So what can we do? During this workshop, we'll address the critical questions that must be answered in order for your audience to trust and engage with you. Leveraging best practices from design thinking, and insights gained from numerous interviews with top-performing brands, you'll walk away with a launch plan that will revolutionize your online marketing activities. You'll also discover best practices for audience research, which can be leveraged for marketing as well as product innovation.


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