SMSS Government   |    Corporate   |    Influencer Marketing   |    First Responders   |    Higher Ed   |    Corporate Talk to a live rep: 888-409-4418

Ryan Peña

Paid Media and Social Media Supervisor
Be The Match

Ryan Peña is a digital marketing leader with over 10 years of experience in both B2C and B2B organizations. He’s known for implementing highly innovative solutions into rapidly changing environments. Currently, Ryan works at Be The Match to help save the lives of patients battling blood cancers or blood diseases. As a global speaker, he loves to share his learnings along the way while meeting and learning from others. Most recently, Ryan spoke in Egypt at the World Youth Forum alongside the President!

Whenever he breaks away from the internets, you can expect to see him with his 2 girls and wife, doing crazy running streaks in subzero temps, or drinking way too much coffee.

Ryan Peña’s Session(s):


9:00 am–9:10 am — Wednesday, October 16, 2019

Opening Remarks by Summit Emcee


4:55 pm–5:30 pm — Wednesday, October 16, 2019

Keynote: Using Data, Metrics, and Tools to Drive ROI

Yassss…we know content is King/Queen and YAAASSS…we know that video is the future of social. While those best practices are critical to success for brands, we also need to know how to show this success in a meaningful way to our leadership team. Data, metrics, and tools come together as critical ways to tell a story on how our work in the social media space is affecting ROI for organizations. 

In this talk, you can expect to learn the following:

  • Real examples of using data to inform what works/what doesn't
  • How to use data to help redefine your social strategy
  • Free & not-free tools you can use, depending on your budget
  • How data can increase your budget for social

9:50 am–10:00 am — Thursday, October 17, 2019

Opening Remarks by Summit Emcee


Check out our early bird ticket prices!
Copyright © 2021 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct