Megan Toth is the Senior Social Media Lead at NBC, overseeing the social media strategy for NBC’s lifestyle programs. Prior to NBC, Megan led the social strategy and content creation at CNBC for its primetime programming, including Jay Leno’s Garage. Her growth strategies resulted in Jay Leno’s Garage growing its Facebook page to 1 million likes, and Open House TV’s YouTube channel to over 100,000K subscribers. Before joining NBCUniversal, Megan worked on the agency side, managing the social presence for Audi of America at HUGE and LG Electronics at iCrossing.
Megan Toth’s Session(s):
2:00 pm–2:45 pm — Wednesday, October 16, 2019
In today’s world, we only have between 3-6 seconds to capture someone’s attention and tell a story. What message are you trying to convey? Are you promoting the premiere date of a new TV series or cast of a movie? Are you a brand offering a new product?
It’s not enough to simply post a 60- or 30-second movie trailer or other pieces of content directly to social media. It needs to be optimized for the social platform – think format and audience. When you have six seconds to convey your message, every second counts.
Creating “snackable content”, is no longer optional in our mobile-driven world and doing it successfully is an art. Not only does this new canvas appeal to shortened attention spans, but 6-second ads have implications beyond social.
In this session, Megan Toth, Sr. Social Media Lead at NBC, discusses why it’s important to adjust your marketing strategy to cater to shrinking attention spans, overcome distractions and get noticed.
Attend this session and learn: