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Katelyn Brower

Digital Marketing Manager – Global Social Media & Employee Advocacy
Dun & Bradstreet

Katelyn Brower is the head of Dun & Bradstreet's Global Social Media and Employee Advocacy Programs. She owns and manages the social media website Getsocialwithme.net. When she isn't scrolling through social media, she is coaching lacrosse, going to Orange Theory classes, or watching football.

Katelyn Brower’s Session(s):


2:00 pm–2:45 pm — Wednesday, October 16, 2019

Boosting Your Brand with Employee Advocacy: A LinkedIn Elevate Case Study

In a social media world filled with business page after business page, there must be another way to boost brand awareness and maintain your brand’s reputation! We must take advantage of our employees’ voices and personal brands and with Employee Advocacy, this is all possible. This session, led by Katelyn Brower, Dun & Bradstreet's head of Global Social Media & Employee Advocacy, will inspire you to develop a successful Employee Advocacy program with examples from their use of LinkedIn Elevate.

  • How to develop an Employee Advocacy Program
  • A list of dos and don’ts
  • How to measure success
  • How to keep your members motivated

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