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Liz Koenig

Social Media Lead - IBM Research
IBM

Liz Koenig is the Social Strategist for IBM Research, where she focuses on social content strategy and analysis.

She began her career in social media 10 years ago for a startup and from there moved on to eBay and Merkle before landing at IBM. Liz's interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean and raise donations for a family at Memorial Sloan Kettering Hospital.

Liz Koenig’s Session(s):


12:10 pm–12:55 pm — Wednesday, October 16, 2019

Building Great Content on Complicated Subjects: IBM 5 in 5 - A Case Study

Have you ever had to create a campaign about a subject matter that might be difficult to understand? Creativity can be rough when you need to create an external campaign about a complicated topic in a B2B industry that may be of interest to clients, scientists, researchers or academics. But once the surface is scratched, it can be discovered that although the topic is complicated, it matters to just about every human and now you need to break it down and explain why.  

Leveraging the IBM 5 in 5, in this session, we will discuss how to create consumer-friendly social content from topics that may be hard to understand by a non-expert, and how to build the human connection through your social and content strategy. You will also leave this session with learnings to bring these stories to life in a holistic digital experience that is not exclusive to social but also includes web, and digital media.


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