Higher Ed 2019   |    San Francisco 2020   |    First Responders 2020   |    Chicago 2020   |    Influencer Marketing 2020   |    Talk to a live representative: 888-409-4418

Danielle Wiley

CEO
Sway Group

Danielle is the founder and CEO of Sway Group, an agency that supports a large community of influencers and connects them to the right brands for high-impact marketing campaigns. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. With nearly 25 years of industry experience, Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. 

Danielle is a graduate of Vassar College and currently lives in Marin County, California with her husband and two children.

Danielle Wiley’s Session(s):


2:55 pm–3:40 pm — Wednesday, October 16, 2019

How Brands & Agencies Can Align for Micro-Influencer Marketing that Brings the Buzz

What happens when a brand brings on an influencer agency? Does it have to be an all or nothing scenario? Or can the two compliment each other with the same goal in mind?

In this session, Danielle Wiley, CEO of Sway Group and Colleen Cleary, PR Director at OXO will use their working relationship as a case study on how brands and agencies can and should co-exist in the space. Each presenter brings years of experience in influencer marketing to the audience - one always on the brand-side, and one always on the agency. This session is perfect for attendees that want to optimize the way they plan, activate and measure influencer programs.

Highlights include:

  • Creating a Cohesive Influencer Strategy
  • Recruiting and Briefing Influencers
    • How to find the right target influencer and audience for brands
    • Ways for brands to stay involved
  • Instituting Quality Assurance and FTC Compliance
  • Negotiating and Paying Influencers
  • Measuring the Impact of Influencer Programs
  • Post-Campaign: Getting the Most from Your Influencer Content

Copyright © 2019 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct