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Jackie Ostlie

Social Media and Blog Strategist
Microsoft

Jackie Ostlie is a social media and blog strategist at Microsoft, overseeing the social and blog strategy across Cloud Marketing industries. She is a pro when it comes to leading with strategy and driving executional excellence. Jackie uses data to land successful, customer-centric demand-gen campaigns, inform hashtag strategy, and has built a creative program around the idea that data and creative are equally important. Her growth strategies resulted in the most successful organic demand generation campaign, driving over 170% increase in clicks and over 225% increase in engagement YOY.

Jackie Ostlie’s Session(s):


2:55 pm–3:40 pm — Wednesday, October 16, 2019

How to Use Data to Inform Creative and Copy Decisions

In this session, we’ll bridge the world of data and creativity to show how both can live harmoniously to create a better customer experience and drive your KPIs and performance. You’ll learn how to use data (no, you don’t need to be an Excel expert) to inform your creative and copy strategy, how social intelligence can be your new best friend, and to always keep your customer at the front of everything you do. Though we can’t promise you’ll be an expert in pivot tables, you’ll walk away with a different perspective on how numbers can really be the turning point for your creative and copy efforts.

Attend this session and learn:

  • Examples of successful data-driven campaigns
  • The value of understanding who your audience is
  • How social intelligence can help you surprise and delight your audience

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