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Kavita Makdani

Senior Social Media Strategist
Microsoft

Kavita Makdani is a senior social media strategist at Microsoft and leads ecosystem and community engagement strategy for their Cloud marketing business. Currently, Kavita oversees a complex ecosystem of 76 social channels with 9 million fans, supporting over 170 products and services. Her scope includes editorial programming, social care, and launching award-winning fan marketing campaigns like #FuelMyAwesome and #AzureTrivia.

Kavita Makdani’s Session(s):


2:55 pm–3:40 pm — Wednesday, October 16, 2019

How to Use Data to Inform Creative and Copy Decisions

In this session, we’ll bridge the world of data and creativity to show how both can live harmoniously to create a better customer experience and drive your KPIs and performance. You’ll learn how to use data (no, you don’t need to be an Excel expert) to inform your creative and copy strategy, how social intelligence can be your new best friend, and to always keep your customer at the front of everything you do. Though we can’t promise you’ll be an expert in pivot tables, you’ll walk away with a different perspective on how numbers can really be the turning point for your creative and copy efforts.

Attend this session and learn:

  • Examples of successful data-driven campaigns
  • The value of understanding who your audience is
  • How social intelligence can help you surprise and delight your audience

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