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Trevor Davis

Vice President of Channel Strategy
Edelman

Trevor Davis is a Vice President of Channel Strategy at Edelman in New York. He has a dynamic mix of social, content, creative, media, and holistic strategy experience, having worked on socially-led integrated projects for brands including Macy’s, Samsung, PepsiCo, Comcast, Audible, Delta Air Lines, PowerBar, John Deere, and Whirlpool Corporation. He has a particular affinity for social content marketing, brand development, and consumer behavior. With a consumer-first approach and mindset, he has a knack for creating messaging strategies that resonate with whichever audience(s) need to be reached. He recently joins Edelman from Digitas.

Trevor Davis’s Session(s):


11:50 am–12:30 pm — Thursday, October 17, 2019

How Brands are Leveraging Stories

The social Story format has gained significant traction in recent years and continues to dominate consumer attention. The format incepted on Snapchat and has since been heavily adopted by competing platforms to increase usage. Trevor will unpack why Stories are winning with consumers, and how your brand can win over the consumers being sought.

In this session, Trevor will discuss:

  • The evolution of Stories and where the format is headed from both a consumer and branded standpoint
  • Best-in-class brand examples and nuances between differing platforms
  • How to create a winning Story for your brand and the proper platforms to use

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