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Ursula Ringham

Head of Global Influencer Marketing
SAP

Ursula Ringham is an innovative storyteller who utilizes all forms of digital marketing and social media to create engaging content. She is an early adopter in collaborating with B2B influencers to highlight how SAP helps the world run better and improve people’s lives. She previously worked at Adobe and Apple in their Developer Relations organizations, helping companies bring products to market. In her spare time, Ursula writes thriller novels about the high-tech industry.

Ursula Ringham’s Session(s):


12:10 pm–12:55 pm — Wednesday, October 16, 2019

How to Kick Start and Scale Your Influencer Program From the Ground Up

  • How do you create an Influencer Marketing program from scratch? 
  • Run fast-and-lean when resources and support are scarce? 
  • Plan for the future with a scale-proof strategy designed for long term success?

In this session, Megan Conley, CEO + Founder of Social Tribe, and Ursula Ringham, Head of Global Influencer Marketing at SAP, will pull from their joint experiences as innovators and practitioners in the influencer space to guide you through the process of creating successful influencer partnerships from the ground up.


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