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Ashley Ryneska

Associate Director of Global Communications
Merck

Ashley Ryneska drives global social media communication for Merck Animal Health, a leading division of Merck. Her work honors Merck’s commitment to improving the health, well-being, and performance of animals in more than 50 countries and 150 markets.

Ashley Ryneska’s Session(s):


1:30 pm–2:10 pm — Thursday, October 17, 2019

Boost the Impact of Your Paid Social Strategy

As communications experts, we know that paid media is vital to yielding ROI from your social strategy. Yet, this can get tricky. Social content marketing can take a longer time to show return, while fast-acting tactics like influencer marketing can often limit sales to a per post basis. Ryneska cuts through the noise with accessible, easy-to-execute methods to help level set and optimize paid performance. This session will provide solid value for all maturity levels in the social media space.


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