Ashley Ryneska drives global social media communication for Merck Animal Health, a leading division of Merck. Her work honors Merck’s commitment to improving the health, well-being, and performance of animals in more than 50 countries and 150 markets.
Ashley Ryneska’s Session(s):
1:30 pm–2:10 pm — Thursday, October 17, 2019
As communications experts, we know that paid media is vital to yielding ROI from your social strategy. Yet, this can get tricky. Social content marketing can take a longer time to show return, while fast-acting tactics like influencer marketing can often limit sales to a per post basis. Ryneska cuts through the noise with accessible, easy-to-execute methods to help level set and optimize paid performance. This session will provide solid value for all maturity levels in the social media space.