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Ben Grossman

SVP, Group Strategy Director
FCB NY

Ben Grossman is an SVP, Group Strategy Director at FCB NY, where he leads strategy across a portfolio of the agency’s key accounts. Over the course of his career, Ben has set strategy for some of the world’s foremost brands, including Google, Subway, AB InBev, Liberty Mutual, P&G, L.L.Bean, LEGO, Verizon, Vistaprint, Calvin Klein, and more. 

His passion for harmonizing data and creativity have led him to work across a veritable mix of integrated disciplines, leading to industry recognition from Cannes, Effies, and ANA. Iconic events and organizations around the world have tapped Ben to speak about the present and future of marketing, including SXSW, CES, Deloitte, Microsoft, and Intel. His insight has been featured by Mashable, Yahoo! News, Chief Marketer, PSFK and BtoB Magazine. 

When he’s not helping clients modernize their marketing, he can be found enjoying theater, honing his crafting skills and co-parenting his differently-abled cat, MacGyver.

Ben Grossman’s Session(s):


9:10 am–9:50 am — Wednesday, October 16, 2019

Is Your Brand NEVER FINISHED?

In an increasingly fragmented world, we all have to ensure brands are greater than the sum of their social parts and posts. The best brand stewards will ask the big questions. Will your brand build its legacy today? Or will it be disposable tomorrow? Will your next idea change behavior? Or just change the number of engagements on a post? What will it take to make a stagnant brand grow again, a lost brand gain new direction, or a thriving brand grow faster?

Learn how today’s leading brands, from Burger King, to FDA’s The Real Cost, to Black & Abroad, are creating NEVER FINISHED ideas that unleash their potential. It takes a careful balance of creativity, data, strategy and a willingness to make your brand a constant work in progress. Because the best brands are epic stories comprised of chapters of ideas that fundamentally change the way people move through a world that’s ever-evolving. So only one question remains: What will you change today? 

Key takeaways:

  • Understand the role of paid social beyond just “boosting posts”
  • Go from creating content to creating behavior
  • Real-world inspiration from top-performing brands in social

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