Bill is the director of marketing for U.S. Information Systems, a third-generation, family-owned technology services corporation headquartered in Pearl River, NY. With offices and presence around the country, USIS is the leading provider of technology infrastructure for small businesses through fortune 500 corporations and is ranked as a top 50 service provider nationally.
Bill’s role at USIS is to identify and penetrate new markets for the firm and develop the marketing strategies that support them. This includes building social media communities that bring both awareness of what USIS has to offer, but, more importantly, build trusting relationships with future customers, partners, and employees.
Bill began his career in the publishing field, working as IT analyst and developer for MCA corporation’s GP Putnam & Sons. While there, he developed software and practices that helped automate the book production process for authors such as Tom Clancy, Patricia Cornwell and Mario Puzo. Later in his career, Bill worked for many years as a senior project manager for Credit Suisse.
Born and raised in New Jersey, Bill has three grown daughters and lives in Nutley, NJ.
Bill Chivil’s Session(s):
4:00 pm–4:45 pm — Wednesday, October 16, 2019
There is a fundamental -- and critical -- disconnect between the way brands try to engage their audience and the way their audience wants to be engaged.
As per a recent Business Wire report:
See the problem? If we want to make a more genuine connection, marketers need to do a better job of listening to their audience.
If you're leveraging the same tactics from 2018 that you did in 2019, you're in trouble. And things aren't looking any better for 2020 either.
So what can we do? During this workshop, we'll address the critical questions that must be answered in order for your audience to trust and engage with you. Leveraging best practices from design thinking, and insights gained from numerous interviews with top-performing brands, you'll walk away with a launch plan that will revolutionize your online marketing activities. You'll also discover best practices for audience research, which can be leveraged for marketing as well as product innovation.