In this session, Glenn will dive into how your employees see social media and their varying appetites to engage on social media on behalf of your brand.

When you provide employees with content to share think of yourself as entering into a conversation they were already having about social media. What would the employees appreciate from you that would help? What are they looking for from a content and voice perspective?

Takeaways include:

• Why it’s essential to understand your employees
• The disconnect between what you want your employees to do on social media vs what they actually want to do  
• Why they need your help as a professional marketer!

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In today’s world, we only have between 3-6 seconds to capture someone’s attention and tell a story. What message are you trying to convey? Are you promoting the premiere date of a new TV series or cast of a movie? Are you a brand offering a new product?

It’s not enough to simply post a 60- or 30-second movie trailer or other pieces of content directly to social media. It needs to be optimized for the social platform – think format and audience. When you have six seconds to convey your message, every second counts.

Creating “snackable content”, is no longer optional in our mobile-driven world and doing it successfully is an art. Not only does this new canvas appeal to shortened attention spans, but 6-second ads have implications beyond social.

In this session, Megan Toth, Sr. Social Media Lead at NBC, discusses why it’s important to adjust your marketing strategy to cater to shrinking attention spans, overcome distractions and get noticed.

Attend this session and learn:

• The secrets to creating “thumb-stopping” short-form social media content that stands out among the noise
• How social is influencing TV, and networks are straying from their standard 30-second ad formats to create 6-second ads
• How restrictions boost creativity, as creatives are tasked with rethinking how to condense a brand story in a shorter format
• Case examples of best-in-class short-form storytelling

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