Higher Ed 2019   |    San Francisco 2020   |    First Responders 2020   |    Chicago 2020   |    Influencer Marketing 2020   |    Talk to a live representative: 888-409-4418
Register Now & Save $100Download Agenda

Day 1 — Pre-Summit Workshops

Tuesday, October 15, 2019

9:00 am–10:00 am

Registration for Training Attendees

10:00 am–1:00 pm

Workshop A

Mary Olivieri
EVP, Executive Creative Director
CBD Marketing
Kelly Bradley
Senior Content Specialist
CBD Marketing

10:00 am–1:00 pm

Workshop B

Dorien Morin-van Dam
Social Media Consultant
More In Media

1:00 pm–2:00 pm

Networking Lunch for Training Attendees

2:00 pm–5:00 pm

Workshop C

Marlon Doll
Founder & Video Marketing Expert
Vireo Video

2:00 pm–5:00 pm

Workshop D

Dean DeLisle
Founder & CEO
SocialJack

4:00 pm–5:00 pm

Early Registration for General Summit Attendees

Need documents to share with your boss for approval?

Download Agenda Justify Attendance


Register Now & Save $100Download Agenda

Day 2 — General Summit

Wednesday, October 16, 2019

7:45 am–8:45 am

General Summit Registration

8:45 am–9:00 am

Conference Welcome by Summit Producer

Breanna Jacobs
Summit Producer
GSMI

9:00 am–9:10 am

Opening Remarks by Summit Emcee

Ryan Peña
Social Media Strategist
Be The Match

9:10 am–9:50 am

Opening Keynote

Ben Grossman
SVP, Group Strategy Director
FCB NY

10:00 am–10:45 am

Panel

MODERATOR
Brandon Blackburn-Dwyer

Business Growth Expert and Founder
Grasshopper Strategies
Taisa Veras
Director of Social Media
NYC & Company
John Young
Social Business Advisor
Southwest
Roxanne Dalere
Senior Digital Marketing Manager
Shake Shack
Mandy Cudahy
Director of Content and Social
Grubhub

10:45 am–10:55 am

Sponsorship Showcase

Erik Swain
President
Respondology

10:45 am–11:15 am

Networking Break and Refreshments

Official Drink Sponsor:

Program A: Social Media Strategy Development

Program B: Content Creation & Marketing Best Practices

Program C: Influencer Marketing & Employee Advocacy

11:15 am–12:00 pm

Leo Morejon
Senior Manager of Social Media Marketing
Applegate

11:15 am–12:00 pm

Andrew Hanelly
Partner
Revmade

11:15 am–12:00 pm

Fireside Chat

Bette Ann Schlossberg
Director of Influencer Marketing
Lyft
Mae Karwowski
Founder and CEO
Obviously

12:10 pm–12:55 pm

Casey Mills
Social Media Manager
Swanson Russell
Greg Kirksey
Director of Communications
SiteOne Landscape Supply

12:10 pm–12:55 pm

Liz Koenig
Social Media Lead - IBM Research
IBM

12:10 pm–12:55 pm

Ursula Ringham
Head of Global Influencer Marketing
SAP
Megan Conley
CEO & Founder
Social Tribe

1:00 pm–2:00 pm

Networking Lunch

2:00 pm–2:45 pm

Caleb Gardner
Managing Partner
18 Coffees

2:00 pm–2:45 pm

Megan Toth
Senior Social Media Lead
NBC

2:00 pm–2:45 pm

Katelyn Brower
Social Media Manager
Sterling

2:55 pm–3:40 pm

Panel

MODERATOR
Charlotte Scaddan

Senior Social Strategist
United Nations
Béatrice Frey
Head of Digital and Social Media
UN Peacekeeping
Laetitia Pactat
Head of Social Media Campaigns and Supporter Engagement
UNICEF
Jessie Spielvogel
Vice President – Digital
Fenton

2:55 pm–3:40 pm

Kavita Makdani
Senior Social Media Strategist
Microsoft
Jackie Ostlie
Social Media and Blog Strategist
Microsoft

2:55 pm–3:40 pm

Danielle Wiley
CEO
Sway Group
Colleen Cleary
Director, Public Relations & Influencer Marketing
OXO

3:40 pm–4:00 pm

4:00 pm–4:45 pm

Bill Chivil
Business Development, Director of Marketing
U.S. Information Systems (usis.net)

4:00 pm–4:45 pm

Speaker-Led Roundtable Discussions

Topic A: Tips for Gaining Senior-Level Buy in for Social
(Moderator: Dean DeLisle, Founder, SocialJack)

Topic B: How to Grow and Maintain a Social Media Following
(Moderator: Megan Toth, Senior Social Media Lead, NBC)

Topic C: Using Video Storytelling to Capture and Hold Your Audience's Attention
(Moderator: Kyle Doyle, Founder & Creative Director, Honest Motion)

Topic D: Growing Brand Loyalty Through Social Media Communities
(Moderator: Karalyn Zamora, Director of Digital Marketing and Growth, Gravity Products)

4:00 pm–4:45 pm

Speaker-Led Roundtable Discussions

Topic A: Producing Consistent Content with Limited Resources - for Small Businesses
(Moderator: Rob O'Donnell, Vice President of E-commerce & Digital Marketing, Applegate)

Topic B: Influencer Marketing 101 - What You Should Know Before You Launch a Program
(Moderator: Jessie Spielvogel, Vice President, Digital, Fenton)

Topic C: Developing B2B Social Strategies
(Moderator: Katelyn Brower, Social Media Manager, Sterling)

Topic D: Influencer Marketing Tools to Help You Manage Your Program
(Moderator: Danielle Wiley, CEO, Sway Group)

 

4:45pm-4:55pm

Sponsorship Showcase

Guillaume Le Touzé
Head of Video Content
PlayPlay

4:55 pm–5:30 pm

Keynote

Ryan Peña
Social Media Strategist
Be The Match

6:00 pm-7:30pm

Cocktail Hour

Cocktail Hour at Tailor Public House - Join us for an open bar and appetizers right down the street!

505 8th Ave @ Upstairs Bar
**MUST BRING YOUR EVENT NAME BADGE FOR ADMISSION**

Register Now & Save $100Download Agenda

Day 3 — General Summit

Thursday, October 17, 2019

9:00 am–9:50 am

9:50 am–10:00 am

Ryan Peña
Social Media Strategist
Be The Match

10:00 am–10:40 am

Keynote

Glenn Gaudet
CEO
GaggleAMP

10:40 am–11:00 am

Official Drink Sponsors:

Program D: Audience Growth & Brand Engagement

Program E: Leveraging New Social Media Platforms & Features

Program F: Paid Media & Advertising Strategies

11:00 am–11:40 am

Johnna Rossbach
Director of Integrated Marketing
Jack Link's Protein Snacks

11:00 am–11:40 am

David Berkowitz
Consultant
Serial Marketer

11:00 am–11:40 am

Gaetan Akinrolabu
Associate Director, Paid Media & Social Media Strategy, Corporate Affairs & Investor Relations
Bristol-Myers Squibb

11:50 am–12:30 pm

Mary Noel
Director of Business Development
DoSomething Strategic

11:50 am–12:30 pm

Trevor Davis
Vice President of Channel Strategy
Edelman

11:50 am–12:30 pm

Corey Teich
Associate Director, Paid Media
GLOW

12:30 pm–1:30 pm

1:30 pm–2:10 pm

Kristi Daraban
Associate Vice President, Social Media
Nationwide

1:30 pm–2:10 pm

Jinal Shah
VP, E-commerce & Omnichannel Marketing
S'well
Apu Gupta
CEO
Curalate

1:30 pm–2:10 pm

Ashley Ryneska
Associate Director of Global Communications
Merck

2:20 pm–3:00 pm

Closing Keynote

3:00 pm

Copyright © 2019 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct