Creating engaging, storied and relevant content is more important than ever. But with tight budgets, even tighter deadlines, and your bandwidth at a minimum, it can be daunting. So, you can either regularly repeat the mantra “this is NOT fair” under your breath or you can tap into some creative and informed processes to turn your content into focused, compelling and engaging communication.

Join CBD Marketing's Executive Creative Director Mary Olivieri, and their Senior Content Specialist Kelly Bradley, in this interactive session where you will learn proven and unique ways to access both sides of your content brain – from generating truly creative and engaging written and visual content, to organizing it all into a turnkey process designed to make your life easier. Plus, see how they’ve done the same for top companies like Firestone Building Products.

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You spend time, effort and money to woo potential new customers. Your fancy marketing funnel works. Once these new customers buy and receive what you have promised, you start again. Do you repeat these successful marketing cycles, or even have several cycles running simultaneously? There are faster and often cheaper ways to secure business growth. Let’s talk about how you can grow your business by nurturing the customers you already have using customer service-friendly retention marketing ideas!

Who this workshop is for: Marketers who are excited about building relationships with current customers to grow their brand.

TAKE-AWAYS:

• Understand What Retention Marketing Can Do For Your Bottom Line
• Learn How To Identify What Your Current Customers Want From You
• Receive Actionable Tips To Start A Retention Marketing Campaign
• Plan Out a Strategy for Using Social Media To Create Champion Customers
• Master Maximizing the Value Of An Existing Customer

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This workshop will show you how to build a successful YouTube channel and execute a profitable YouTube Ads, and how to monitor and optimize your campaign for further success. Learn how video can be your greatest ROI for your business!

Who this training is for: This workshop is for marketing professionals who want to grow their brand’s YouTube channel and drive revenue. Whether you’re just starting out with video or want specific strategies, to take your video marketing to the next level, you’ll leave with actionable steps that you can take to start growing your business with Video.

You will learn how to:

• Develop a Content Strategy to grow on YouTube Organically
• Best Practices for Optimizing your YouTube channel
• Create Video Content that Converts
• Leverage Influencers to Create Powerful Ad Creative
• Setup and Optimize a YouTube Ads Campaign

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In the buzzing world of Influencer Marketing, it’s easy to overlook the obvious Influencers, your very own employees. In this workshop, we will cover the newest scope of Influencer Development, how to empower your advocates and convert them to influencers. We will work on a methodology called “Social Teaming” to get employees selected, onboard and working on together on behalf of the brand. We will cover how to connect your inside influencers with external influencers to increase engagement in a whole new way. There will be several case studies also presented, and you will have access to sample employee training materials, content maps, content calendars and other tools used to roll this out for your organization,

Join Dean DeLisle, creator of Social Jack Business Influencer Development Platform, as he shares his team’s system for managing the whole 8 step process, from start to finish, and new ways to look at this rapidly growing strategy to drive your brand to the next level, from the inside out.

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Brands across industries are investing more in influencer marketing. What are the most strategic ways to ensure that time and money pays off for the long haul? Bette Ann Schlossberg, Director of Influencer Marketing for Lyft, and Mae Karwowski, Founder & CEO of Obviously, have years of experience in influencer marketing. During this fireside chat, they’ll talk about why influencer marketing is a must, the best practices for building great and authentic relationships with influencers, and why a network is essential for long-term success.

Bette Ann and Mae will discuss:

• Lyft's multi-tiered strategy (Nano/Micro, Mid-Tier, and Macro influencers)
• Lyft’s approach to developing strategic campaigns around cultural events (like SXSW and Coachella)
• Why influencer marketing and having strong relationships with influencers is effective across brand goals, from event activations to new product launches

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In this session, Glenn will dive into how your employees see social media and their varying appetites to engage on social media on behalf of your brand.

When you provide employees with content to share think of yourself as entering into a conversation they were already having about social media. What would the employees appreciate from you that would help? What are they looking for from a content and voice perspective?

Takeaways include:

• Why it’s essential to understand your employees
• The disconnect between what you want your employees to do on social media vs what they actually want to do  
• Why they need your help as a professional marketer!

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Learn how to do effective crisis communications planning from someone who ran social media on the world stage with the highest stakes possible. As digital director for OFA, President Obama's political advocacy group, Caleb Gardner managed the output of @BarackObama for more than three years -- without causing any international incidents via tweet.

He'll teach you:

• Common structural problems that leave companies vulnerable
• Effective process for preventing mistakes
• How to scenario plan for crises in a social media environment on edge

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In today’s world, we only have between 3-6 seconds to capture someone’s attention and tell a story. What message are you trying to convey? Are you promoting the premiere date of a new TV series or cast of a movie? Are you a brand offering a new product?

It’s not enough to simply post a 60- or 30-second movie trailer or other pieces of content directly to social media. It needs to be optimized for the social platform – think format and audience. When you have six seconds to convey your message, every second counts.

Creating “snackable content”, is no longer optional in our mobile-driven world and doing it successfully is an art. Not only does this new canvas appeal to shortened attention spans, but 6-second ads have implications beyond social.

In this session, Megan Toth, Sr. Social Media Lead at NBC, discusses why it’s important to adjust your marketing strategy to cater to shrinking attention spans, overcome distractions and get noticed.

Attend this session and learn:

• The secrets to creating “thumb-stopping” short-form social media content that stands out among the noise
• How social is influencing TV, and networks are straying from their standard 30-second ad formats to create 6-second ads
• How restrictions boost creativity, as creatives are tasked with rethinking how to condense a brand story in a shorter format
• Case examples of best-in-class short-form storytelling

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