Other Events: Higher Ed 2019   |    San Francisco 2020   |    First Responders 2020   |    Chicago 2020   |    FREE Virtual Event   |    Talk to a live representative: 888-409-4418
Register Now & Save $300
Savings Ends September 19

Day 1 — Pre-Summit Workshops

Tuesday, October 15, 2019

9:00 am–10:00 am

Registration for Training Attendees

10:00 am–1:00 pm

Workshop A

Mary Olivieri
EVP, Executive Creative Director
CBD Marketing
Kelly Bradley
Senior Content Specialist
CBD Marketing

10:00 am–1:00 pm

Workshop B

Dorien Morin-van Dam
Social Media Consultant
More In Media

1:00 pm–2:00 pm

Networking Lunch for Training Attendees

2:00 pm–5:00 pm

Workshop C

Marlon Doll
Founder & Video Marketing Expert
Vireo Video

2:00 pm–5:00 pm

Workshop D

Dean DeLisle
Founder & CEO
SocialJack

4:00 pm–5:00 pm

Early Registration for General Summit Attendees

6:00 pm–7:00 pm

Attendee Welcoming Happy Hour

Need documents to share with your boss for approval?

Download Agenda Justify Attendance


Register Now & Save $300
Savings Ends September 19

Day 2 — General Summit

Wednesday, October 16, 2019

7:45 am–8:45 am

General Summit Registration

8:45 am–9:00 am

Conference Welcome by Summit Producer

Breanna Jacobs
Summit Producer
GSMI

9:00 am–9:10 am

Opening Remarks by Summit Emcee

Ryan Peña
Social Media Strategist
Be The Match

9:10 am–9:50 am

Keynote

10:00 am–10:45 am

Panel

MODERATOR
Brandon Blackburn-Dwyer

Business Growth Expert and Founder
Grasshopper Strategies
Mallorie Rosenbluth
Director, Social Media & Content Strategy
Grubhub
Taisa Veras
Director of Social Media
NYC & Company
John Young
Social Business Advisor
Southwest
Roxanne Dalere
Senior Digital Marketing Manager
Shake Shack

10:45 am–11:15 am

Networking Break and Refreshments

Official Drink Sponsor:

Program A: Social Media Strategy Development

Program B: Content Creation & Marketing Best Practices

Program C: Influencer Marketing & Employee Advocacy

11:15 am–12:00 pm

Leo Morejon
Head of Content, Strategy & Enablement
Build & Inspire

11:15 am–12:00 pm

Andrew Hanelly
Partner
Revmade

11:15 am–12:00 pm

Fireside Chat

Bette Ann Schlossberg
Director of Influencer Marketing
Lyft
Mae Karwowski
Founder and CEO
Obviously

12:10 pm–12:55 pm

Casey Mills
Social Media Manager
Swanson Russell
Greg Kirksey
Director of Communications
SiteOne Landscape Supply

12:10 pm–12:55 pm

Liz Koenig
Social Media Lead - IBM Research
IBM

12:10 pm–12:55 pm

Ursula Ringham
Head of Global Influencer Marketing
SAP
Megan Conley
CEO & Founder
Social Tribe

1:00 pm–2:00 pm

Networking Lunch

2:00 pm–2:45 pm

Caleb Gardner
Managing Partner
18 Coffees

2:00 pm–2:45 pm

Megan Toth
Senior Social Media Lead
NBC

2:00 pm–2:45 pm

Katelyn Brower
Digital Marketing Manager – Global Social Media & Employee Advocacy
Dun & Bradstreet

2:55 pm–3:40 pm

Panel

MODERATOR
Charlotte Scaddan

Senior Social Strategist
United Nations
Béatrice Frey
Head of Social Media
UN Women
Laetitia Pactat
Head of Social Media Campaigns and Supporter Engagement
UNICEF
Jessie Spielvogel
Vice President – Digital
Fenton

2:55 pm–3:40 pm

Kavita Makdani
Senior Social Media Strategist
Microsoft
Jackie Ostlie
Social Media and Blog Strategist
Microsoft

2:55 pm–3:40 pm

Danielle Wiley
CEO
Sway Group
Colleen Cleary
Director, Public Relations & Influencer Marketing
OXO

3:40 pm–4:00 pm

4:00 pm–4:45 pm

Speaker-Led Roundtable Dicussions

Topic A: Time-Saving Tools & Tips That Will Boost Your Marketing Effectiveness and Maximize Resources (Moderator TBA)

Topic B: How to Grow and Maintain a Social Media Following (Moderator TBA)

Topic C: Tips for Gaining Senior-Level Buy in for Social (Moderator TBA)

4:00 pm–4:45 pm

Speaker-Led Roundtable Dicussions

Topic A: Developing B2B Social Strategies (Moderator: Katelyn Brower, Dun & Bradstreet)

Topic B: Producing Consistent Content with Limited Resources - for Small Businesses (Moderator TBA)

Topic C: Growing Brand Loyalty through Social Media Communities (Moderator TBA)

4:00 pm–4:45 pm

Speaker-Led Roundtable Dicussions

Topic A: Influencer Marketing 101 - What You Should Know Before You Launch a Program (Moderator TBA)

Topic B: Working with Senior Executives as Social Media Influencers (Moderator TBA)

Topic C: Influencer Marketing Tools to Help You Manage Your Program (Moderator TBA)

4:55 pm–5:30 pm

Keynote

Ryan Peña
Social Media Strategist
Be The Match

5:30 pm

Cocktail Hour

7:30 pm

Delegate Networking Dinners

Whether you’re attending SMSsummit solo, or are interested in connecting with other practitioners in your same role, sign up for one of our delegate networking dinners to make some new connections!

Sign-up will be on-site after you check-in. 
Seating limited.

Register Now & Save $300
Savings Ends September 19

Day 3 — General Summit

Thursday, October 17, 2019

9:00 am–9:50 am

9:50 am–10:00 am

Ryan Peña
Social Media Strategist
Be The Match

10:00 am–10:40 am

Keynote

Glenn Gaudet
CEO
GaggleAMP

10:40 am–11:00 am

Official Drink Sponsors:

Program D: Audience Growth & Brand Engagement

Program E: Leveraging New Social Media Platforms & Features

Program F: Paid Media & Advertising Strategies

11:00 am–11:40 am

Johnna Rossbach
Director of Integrated Marketing
Jack Link's Protein Snacks

11:00 am–11:40 am

David Berkowitz
Consultant
Serial Marketer

11:00 am–11:40 am

Gaetan Akinrolabu
Associate Director, Paid Media & Social Media Strategy, Corporate Affairs & Investor Relations
Bristol-Myers Squibb

11:50 am–12:30 pm

Mary Noel
Director of Business Development
DoSomething Strategic

11:50 am–12:30 pm

Trevor Davis
Associate Director, Social Strategy
Digitas North America

11:50 am–12:30 pm

Speaker TBA
Interested in speaking?
Click here to submit a proposal

12:30 pm–1:30 pm

1:30 pm–2:10 pm

Kristi Daraban
Associate Vice President, Social Media
Nationwide

1:30 pm–2:10 pm

Josh Dean
Chief Marketing Officer
S'well
Apu Gupta
CEO
Curalate

1:30 pm–2:10 pm

Ashley Ryneska
Associate Director of Global Communications
Merck

2:20 pm–3:00 pm

Closing Keynote

3:00 pm

Copyright © 2019 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct