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Tuesday, October 15, 2019: Pre-Summit Workshops

Social media workshops are an essential part of your conference experience! Here’s why:

 We hand-pick our workshop facilitators that have extensive backgrounds and expertise in working with renowned brands and social media practitioners like you.

 We introduce you to the workshop leader prior to the start of the conference — so you can contact them directly with any questions you have or specific topics you’d like addressed during the session.

 We keep workshop numbers limited to ensure you have dedicated, one-on-one time with each workshop trainer to get your specific questions answered.

Mary Olivieri
CBD Marketing
Kelly Bradley
CBD Marketing

Workshop A

10:00 am–1:00 pm — Fast Track Your Social Media Content! Strategic Tips and Tricks + Breakthrough Creative Writing Exercises

Limited Seating — Registration Required

Creating engaging, storied and relevant content is more important than ever. But with tight budgets, even tighter deadlines, and your bandwidth at a minimum, it can be daunting. So, you can either regularly repeat the mantra “this is NOT fair” under your breath or you can tap into some creative and informed processes to turn your content into focused, compelling and engaging communication.

Join CBD Marketing's Executive Creative Director Mary Olivieri, and their Senior Content Specialist Kelly Bradley, in this interactive session where you will learn proven and unique ways to access both sides of your content brain – from generating truly creative and engaging written and visual content, to organizing it all into a turnkey process designed to make your life easier. Plus, see how they’ve done the same for top companies like Firestone Building Products.


Dorien Morin-van Dam
More In Media

Workshop B

10:00 am–1:00 pm — How To Secure Business Growth with Retention Marketing

Limited Seating — Registration Required

You spend time, effort and money to woo potential new customers. Your fancy marketing funnel works. Once these new customers buy and receive what you have promised, you start again. Do you repeat these successful marketing cycles, or even have several cycles running simultaneously? There are faster and often cheaper ways to secure business growth. Let’s talk about how you can grow your business by nurturing the customers you already have using customer service-friendly retention marketing ideas!

Who this workshop is for: Marketers who are excited about building relationships with current customers to grow their brand.


  • Understand What Retention Marketing Can Do For Your Bottom Line
  • Learn How To Identify What Your Current Customers Want From You
  • Receive Actionable Tips To Start A Retention Marketing Campaign
  • Plan Out a Strategy for Using Social Media To Create Champion Customers
  • Master Maximizing the Value Of An Existing Customer


Marlon Doll
Vireo Video

Workshop C

2:00 pm–5:00 pm — Convert Viewers Into Customers with YouTube Marketing and Ads

Limited Seating — Registration Required

This workshop will show you how to build a successful YouTube channel and execute a profitable YouTube Ads, and how to monitor and optimize your campaign for further success. Learn how video can be your greatest ROI for your business!

Who this training is for: This workshop is for marketing professionals who want to grow their brand’s YouTube channel and drive revenue. Whether you’re just starting out with video or want specific strategies, to take your video marketing to the next level, you’ll leave with actionable steps that you can take to start growing your business with Video.

You will learn how to:

  • Develop a Content Strategy to grow on YouTube Organically
  • Best Practices for Optimizing your YouTube channel
  • Create Video Content that Converts
  • Leverage Influencers to Create Powerful Ad Creative
  • Setup and Optimize a YouTube Ads Campaign


Dean DeLisle

Workshop D

2:00 pm–5:00 pm — Humanizing Your Brand with Internal Influencers – Employee Advocacy 2.0

Limited Seating — Registration Required

In the buzzing world of Influencer Marketing, it’s easy to overlook the obvious Influencers, your very own employees. In this workshop, we will cover the newest scope of Influencer Development, how to empower your advocates and convert them to influencers. We will work on a methodology called “Social Teaming” to get employees selected, onboard and working on together on behalf of the brand. We will cover how to connect your inside influencers with external influencers to increase engagement in a whole new way. There will be several case studies also presented, and you will have access to sample employee training materials, content maps, content calendars and other tools used to roll this out for your organization.

Join Dean DeLisle, creator of Social Jack Business Influencer Development Platform, as he shares his team’s system for managing the whole 8 step process, from start to finish, and new ways to look at this rapidly growing strategy to drive your brand to the next level, from the inside out.


Seating is limited - save your seat!

Register Now!


Can I bring my team to the workshops?
Absolutely! Contact Kelly at [email protected] about group discounts for attending workshops.

Are workshops included in my general summit access pass?
No, access to these workshops is not included in your purchase of a Social Media Strategies Summit general summit pass. If you want to attend the workshops, you’ll need to purchase a dedicated ticket to that workshop.

How many people attend workshops?
We limit seating to 40 to make sure the workshop leader has time to work one-on-one with attendees. Reserve your seat as soon as possible — they fill up quickly!

Can I attend multiple workshops?
Yes! You can attend both AM and PM workshops (and you get $100 off your workshop day registration if you do!) If you can't make it for the AM workshop — no problem. Our afternoon workshop sessions start at 2pm. You can fly in same day and still catch 3 hours of jam packed learning before the summit starts.

What past attendees say about our trainings:

The trainings are worth the extra day away from the office! Great info for the extra cost.

- Katie Neuman,
Northwestern Publishing House Christian Books and Gifts

SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues.

- Katie Monfet,
Eastern Florida State College

Enjoyed the small workshop size, made it easy to engage, learn and speak to presenters.

- Nancy McKenzie,
Hill’s Pet Nutrition

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