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Wednesday, October 16, 2019    2:00 pm–2:45 pm

How Not to Cause Your Own Crisis: What I Learned Running the 3rd Largest Twitter Account in the World

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Learn how to do effective crisis communications planning from someone who ran social media on the world stage with the highest stakes possible. As digital director for OFA, President Obama's political advocacy group, Caleb Gardner managed the output of @BarackObama for more than three years -- without causing any international incidents via tweet.

He'll teach you:

  • Common structural problems that leave companies vulnerable
  • Effective process for preventing mistakes
  • How to scenario plan for crises in a social media environment on edge

 

Caleb Gardner
Managing Partner
18 Coffees

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