The Gotham Solution: Get Better Engagement and Build Trust With Your Online Audience

Looking forward to this session? Share it!

There is a fundamental -- and critical -- disconnect between the way brands try to engage their audience and the way their audience wants to be engaged.

As per a recent Business Wire report:⁣

• Consumers are 2.4x more likely to say user-generated content (UGC) is more authentic than branded content.⁣
• Marketers are 2.1x more likely to say branded content is more authentic than UGC⁣.

See the problem? If we want to make a more genuine connection, marketers need to do a better job of listening to their audience.

If you're leveraging the same tactics from 2018 that you did in 2019, you're in trouble. And things aren't looking any better for 2020 either.

So what can we do? During this workshop, we'll address the critical questions that must be answered in order for your audience to trust and engage with you. Leveraging best practices from design thinking, and insights gained from numerous interviews with top-performing brands, you'll walk away with a launch plan that will revolutionize your online marketing activities. You'll also discover best practices for audience research, which can be leveraged for marketing as well as product innovation.