Higher Ed 2019   |    San Francisco 2020   |    First Responders 2020   |    Chicago 2020   |    Influencer Marketing 2020   |    Talk to a live representative: 888-409-4418
Wednesday, October 16, 2019    4:00 pm–4:45 pm

Get Better Engagement and Build Trust With Your Online Audience

Back to Agenda

Looking forward to this session? Share it!

There is a fundamental -- and critical -- disconnect between the way brands try to engage their audience and the way their audience wants to be engaged.

As per a recent Business Wire report:⁣

  • Consumers are 2.4x more likely to say user-generated content (UGC) is more authentic than branded content.⁣
  • Marketers are 2.1x more likely to say branded content is more authentic than UGC⁣.

See the problem? If we want to make a more genuine connection, marketers need to do a better job of listening to their audience.

If you're leveraging the same tactics from 2018 that you did in 2019, you're in trouble. And things aren't looking any better for 2020 either.

So what can we do? During this workshop, we'll address the critical questions that must be answered in order for your audience to trust and engage with you. Leveraging best practices from design thinking, and insights gained from numerous interviews with top-performing brands, you'll walk away with a launch plan that will revolutionize your online marketing activities. You'll also discover best practices for audience research, which can be leveraged for marketing as well as product innovation.


 

Bill Chivil
Business Development, Director of Marketing
U.S. Information Systems (usis.net)

Copyright © 2019 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct