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Wednesday, October 16, 2019    2:00 pm–2:45 pm

Boosting Your Brand with Employee Advocacy: A LinkedIn Elevate Case Study

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In a social media world filled with business page after business page, there must be another way to boost brand awareness and maintain your brand’s reputation! We must take advantage of our employees’ voices and personal brands and with Employee Advocacy, this is all possible. This session, led by Katelyn Brower, Dun & Bradstreet's head of Global Social Media & Employee Advocacy, will inspire you to develop a successful Employee Advocacy program with examples from their use of LinkedIn Elevate.

  • How to develop an Employee Advocacy Program
  • A list of dos and don’ts
  • How to measure success
  • How to keep your members motivated

 

Katelyn Brower
Digital Marketing Manager – Global Social Media & Employee Advocacy
Dun & Bradstreet

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